Chomwe Chinthu Chakudziwika Chakudziwitsako Chikutiphunzitsa Zokhudza Udindo wa Pagulu

Udindo wamagulu ndizofunikira kwambiri kwa ogula lero, ndi osewera akuluakulu monga Google ndi Microsoft akudumpha pa Bungwe la Bungwe la Social Social Responsibility (CSR) bandwagon. Makampani ambiri akuwongolera ndondomeko yawo ya bizinesi kwathunthu kuti aphatikizepo zochita zawo, ndikuganizira momwe angakhalire pulogalamu yomwe imakhudza kwambiri dziko lomwe likuzungulira.

Chitsanzo Choyamba-Chomwe

Ngakhale makampani ambiri amaganizira makamaka za mapulogalamu a CSR monga njira yobwezera, izi ndi gawo limodzi la bizinesi yawo yonse.

Ndiye pali mabungwe omwe akumanga zitsanzo zawo zamalonda pochita bizinesi yodalirika. Chinthu chimodzi chokha ndicho chinyumba chatsopano chodziwika bwino cha malonda ogulitsa malonda ndipo chimapereka chitsanzo chabwino chothandizira kampani pochita zabwino.

Makampani monga Tom's Shoes athandiza njira imodzi yokhayo, yomwe imakhala ndi bizinesi yomwe imakhala yogwirizana ndi anthu ogula zinthu zomwe zimagula malonda, chinthu chofanana ndicho chimaperekedwa chifukwa cha chithandizo, ndizo zatsopano zokhudzana ndi umphawi. Anagwiritsira ntchito njirayi popereka nsapato kwa wina yemwe akusowa ma gulu awiri omwe adagulidwa. Pofuna kupambana kwa Tom, akatswiri ambiri ogulitsa malonda atengera chitsanzo ichi.

Ngakhale malonda akuwonetsa bwino kwambiri ndi wina aliyense, sizinthu zokha zomwe zingapambane ndi mtundu uwu wa pulogalamu yodalirika. Ulendo ndi makampani omwe amamangidwa pa chikhalidwe ndi zipangizo zam'deralo.

Kusungidwa ndi kuchita zabwino kumakhala koyenera, osati njira. Kuti izi zitheke, makampani oyendetsa maulendo amayenda kugwirizanitsa kuphatikiza mafanizo odziwika bwino amalonda m'mabungwe awo.

Makina Pogwiritsa Ntchito Chitsanzo Choyamba

Sitolo ya Kampani

Kampani ya Company, yemwe ndi wogulitsa wotonthoza kwambiri ku United States, yakhazikitsa chitsanzo chimodzi ndi mgwirizano ndi Family Promise, bungwe lothandizira anthu omwe akuyendetsa banja lawo.

Kudziwonetsera nokha pambuyo pa pulogalamu ya Tom, chifukwa chotonthoza aliyense adagula, Gulu la Kampani linapereka limodzi kwa banja losowa pokhala.

Kuonjezerapo, Watch Tower Company yathandizidwa ndi maubwenzi osiyanasiyana a CSR kuti abwezeretsenso kudzera mu Ronald McDonald House, Gawo la Chitetezo cha Haiti , ndi mabungwe ena.

Warby Parker

Wogulitsa magalasi Warby Parker adayika ndi cholinga chopereka zovala zamtengo wapatali pamtengo wotsika mtengo komanso kukhala dzina lodziwika pakati pa malonda ogwira ntchito. Mchiuno, omwe amadziwika bwino ndi mabungwe omwe sali opindulitsa monga VisionSpring kuonetsetsa kuti magalasi awiri amagulitsidwa, awiriwa amaperekedwa kwa wina amene akusowa thandizo.

Iwo akwaniritsa cholinga chawo ndipo amakopera ogula omwe akufuna kubwezeretsa pamene akugula zinthu zofunika. Warby amachititsa kuti munthu azikhala m'gulu la magalasi.

WeWood

Njira imodzi-imodzi-imodzi imakwaniritsidwa mwa njira yosiyana ndi makampani a watch WeWood. Chaka chokha pokhapokha kampaniyo itakhazikitsidwa ku Italy ndi okonda amalonda a ku Italy komanso amalonda awiri odziwa bwino ntchito, WeWood inagwirizanitsa ndi American Forests, yopanda phindu yomwe imayang'ana kuteteza ndi kubwezeretsa mitengo yamvula.

Pofuna kuthandizira chifukwa chake, otsogolerawo adalingalira njira yapadera, "mumagula wotchi, timabzala mtengo." Khama la kampaniyi lapangitsa kale mitengo yoposa 350,000 padziko lapansi.

Poyesera kukhala omasuka kwambiri monga bizinesi, mawindo a WeWood amapangidwa kuchokera ku matabwa kuti asawononge zinthu zina zakuthupi.

Njira za Makampani Oyendayenda Kuti Azigwiritsira Ntchito CSR

Makampani onse oyendayenda kuchokera ku maulendo a ndege ku malo okwerera ndege amapindula ndi zida ndi zikhalidwe zomwe ziyenera kusungidwa, ndikofunikira kuti makampaniwa achite gawo lawo kuti ateteze ndikubwezeretsanso kumidzi yoyandikana nawo. Pali njira zambiri zochitira zabwino; chitsanzo chimodzi-chimodzi-chimodzi ndi chabwino, chabwino, chimodzi.

Monga chinthu chofunika kwambiri kuti makampani abwezeretse, pali mwayi wapadera wa makampani oyendayenda kuti agwiritse ntchito CSR ku malonda awo. Njira yosavuta kuti makampani ayambe ndi kupanga mgwirizano ndi mabungwe osapindula kapena mabungwe othandizana nawo, monga momwe Gulu la Company lichitira ndi Ronald McDonald House.

Mwa kumanga ubale umenewu, mabungwe oyendayenda akhoza kuchita bizinesi monga yachilendo, komanso akupindula ndi midzi yawo.

Njira zowonongeka ndi njira zoyenera zogwirira ntchito. Malo ambiri ogulitsira maofesi ndi malo opita kumalo ali malo ovuta kapena osaiwalika omwe amafunikira chisamaliro chapadera ndi kusungidwa. Kuwathandiza kuyesetsa kupulumutsidwa kudzera mu zopereka kapena kudzipereka kungapite kutali kumudzi umene umadalira zokopa alendo.

Ngati maulendo akuyang'ana kuti athandize kwambiri makampani ogwirira ntchito, makampani ochita malonda ayenera kuganizira zoyesayesa kuti athetsere. Pogwiritsa ntchito Toms kapena Warby Parker monga zitsanzo, makampani oyendetsa ndege angaganize kupanga mapulogalamu omwe amayenda mtunda wa makilomita 10,000, ndegeyo imaperekedwa kwa munthu amene akusowa kuyenda (mwachitsanzo, kuchipatala) yemwe sangakwanitse.

Palinso mwayi kwa makampani kusintha ndondomeko kuti zigwirizane ndi zofuna zawo, monga momwe WeWood yachitira. Ngati hotelo yodziimira yokha kapena malo oyendetsera malowa ndi osakondera pazifukwa zina, zingakhale zopereka popereka zopereka ku bungwe loyanjana lirilonse lokhalapo.

Udindo waumunthu siwongowonjezera chabe, koma umakhala ndi moyo komanso wogula amagula musanagule Ndi mafakitale ambiri, ogulitsidwa, kulandira ndikugwirizanitsa ntchito izi ndi chinthu chofunikira kwambiri kuti zinthu ziziyenda bwino, zokhudzana ndi moyo, komanso moyo wawo wonse.

Ngati maulendo akuyang'ana pa zitsanzo za malonda ogulitsa, angaphunzire njira zotetezera malo, malo, ndi zinthu zomwe zimayambitsa makampani.