Mu August wa 2013, adalengezedwa kuti malo atsopano opangira malo , Miraval ku Natirar, adzatsegulidwa ku malo okongola mahekitala 90 ku New Jersey mu 2015, osakwana ora kuchokera ku New York City. Cholinga chinali kubweretsa chidziwitso cha Miraval Resort & Spa ku Tucson wotchuka ku East Coast. Zonsezi zinkawoneka ngati ntchito yapangidwa. Koma Miraval ku Natirar sanawonepo, ndipo sadzatero.
Kotero nchiyani chinachitika? Monga akunena ku Hollywood, "iwo anapita mosiyana." Chaka chotsatira, mu June wa 2014, Steve Case of Revolution Places adalonjeza mgwirizano wokhala nawo pamodzi Miras ndi KSL Capital Partners, omwe ali ndi makampani omwe amagwira ntchito paokha omwe amadziwika kuti ali ndi maulendo oyendayenda komanso osauka.
Mu December 2016, Miraval Group adagula Travaasa Austin, akulengeza mapulani kuti adzikonzekerere monga Miraval pomwe adakumbukirabe kukoma kwake kwa Texas. Kenaka zinatembenuka patapita mwezi umodzi ndikugulitsa Travaasa Austin monga gawo la $ 215 miliyoni za malonda ake a Miraval Resort & Spa ku Tucson ndi Miraval, Moyo ku Balance brand ku Hyatt Hotels Corporation.
Hyatt inalengeza kuti idzagulitsa ndalama zokwana madola 160 miliyoni pazaka zingapo zotsatira kuti zikonzekerere zonse Miraval ndi Travaasa Austin komanso kupeza ndi kukonzanso malo otchedwa Cranwell Spa & Golf Resort ku Lenox, Massachusetts, yomwe imasamalira malo kumpoto.
"Tikudziwa kuti ubwino ndi malo omwe akufunika kwambiri kwa alendo athu ndipo timagwirizana ndi chikhulupiriro cha Miraval kuti umoyo umakhala woposa thanzi ndi zakudya - ndi moyo," adatero Mark Hoplamazian, pulezidenti ndi mkulu wa Hyatt Hotels Corporation. Chozizwitsa kwa banja la Hyatt chimapereka mpata waukulu wopititsa patsogolo kukula kwa chizindikiro cha Miraval pamene kumanga luso lalikulu la luso labwino ndi malingaliro. "
Hyatt yakhala ikukonzekera njira zowona zaumoyo ndi ukhondo m'zaka zaposachedwa. Kuyambira chaka cha 2014, oyang'anira oyendayenda padziko lonse lapansi akhala akuthandiza "Chakudya, Kudyetsedwa Mwachidwi, Kutumikira Mwachangu", pulogalamu yomwe ili ndi menus okhudzana ndi thanzi labwino. Izi zikuphatikizapo njira monga chakudya chodyetsedwa ndi udzu, nsomba zothazikika komanso zipatso ndi ndiwo zamasamba.
Ndondomeko ya Miraval ku Natirar inali kupereka mwayi wapamwamba wa hotelo wamakono, kuphatikizapo suites khumi ndi awiri mu 1912 nyumba yamakono komanso chipinda chatsopano cha chipinda cha 56 chomwe chimapangitsa nyumba zomangamanga za Tudor. Mfumu ya Morocco inali ndi malo okwana zaka makumi awiri koma sananyalanyaze mpaka itaigulitsa ku Somerset County mu 2003. Nyumbayi inkafunikira ntchito yaikulu, kotero Miraval at Natural adzapita nayo kumapuni kuti akonzedwe kotheratu. Idzakhala ndi munda wake wokwana maekala 12 (yomwe tsopano ikupereka Ninety Acres, malo odyera odyera podyera pakhomo pa malo ogulitsira malo ogulitsira malo.) Ndipo izo zikanakhala ndi ntchito zatsopano ndi zochitika zomwe Miraval ku Tucson amadziwika, monga Air Flight ndi Equine Experience .
KSL inapereka Miraval kuti iwononge mwatsatanetsatane chikwangwani popanda ndalama zogwirira ntchito, kuyambira ndikugulitsa zinthu zatsopano. Icho chinayambitsa pulogalamu yake yowonjezera njirayi ndi kutsegula kwa Miraval Life mu Balance Spa pa nyenyezi zisanu za Monarch Beach Resort, KSL Resort ku Dana Point, California. Miraval a signaling spa services, monga NÂGA ndi Shamana-Karma mankhwala; Ayurvedic, mphamvu ndi miyambo yatsopano yatsopano. Chiyembekezo ndi chakuti ulendo wopita ku Monarch Beach udzalimbikitsa alendo kuti azitha kukacheza ku Tucson kuti akwaniritse zochitika zodziwika bwino, zochitika ndi masukulu omwe akukwera.
Kukula kudzaphatikizanso malo ogwira ntchito zamtundu wa Miraval mumsika wofunika kwambiri.
Pali chiopsezo: kuti potenga dzina la Miraval kukhala misika yatsopano popanda kupereka zonse zomwe zikuchitika, ogulitsa osokoneza ndi kuchepetsa chizindikirocho. Deborah Szekely, yemwe anayambitsa Rancho La Puerta ndi Golden Door, anadandaula pogulitsa Golden Door kwa kampani yomwe inamenya dzina pa gulu la malo osagwirizana. Malo osungirako malo ndi malo apadera kwambiri ndipo amayamba kugwira ntchito molimbika, osati malo abwino oti abwerere mwamsanga. Khomo la golide tsopano limabwerera m'mbuyo (ngakhale si Deborah). Zili ndi mwiniwake wa nthawi yayitali (ndi mabiliyoni) omwe amawakonda pa zomwe zilipo ndipo amafuna kuti zinthu zikhale bwino.