Pamene anthu amadalira zambiri pa mapulogalamu a ma smartphone akukonzekera maulendo ndi maulendo, mapulogalamu oyenda panyanja akutsogolera malonda a mapulogalamu oyendayenda, pomwe mapulogalamu a ndege akubwerera kumbuyo, malinga ndi lipoti latsopano la ARC. ARC ndi mkono wofufuzira wa Apuloso, khalidwe la pulogalamu ndi kampani yoyesera yomwe imapereka chidziwitso ndi deta pa chuma cha mapulogalamu
Mu lipotili, Apuloso adafufuzira ndemanga pafupifupi magalamu atatu a mapulogalamu a 122 makampani akuluakulu oyendayenda.
Malingana ndi kukula kwa zero kwa zana, mapulogalamu oyenda panyanja ndi yabwino kwambiri mapulogalamu, okhala ndi maperesenti 65, pomwe mapepala apansi kwambiri ndi mapulogalamu a ndege pa 34.
Ben Gray, katswiri wa zojambula pa digito pa Applause, adawona momwe mpikisano wopusa pakati pa mapulogalamu oyendayenda wakhala. "Pali zoposa 30 miliyoni mapulogalamu padziko lonse ndipo pali kukula kwakukulu mu makampani oyendayenda," adatero. "Makampani oyendayenda ali ndi malo ochuluka kuti apititse patsogolo ndi kukondweretsa makasitomala, ndipo makampani a ndege ali ndi mwayi waukulu wopambana.
Mu 2015, kukwapula kunangowonjezera kagawo kakang'ono ka makampani, "anatero Grey. "Chaka chino, tinapitiliza maulendo kuti tipeze njira zisanu ndi zitatu zomwe oyendayenda angapange paulendo wawo: Fufuzani, Fly, Stay, Book, Cruise, Drive, Navigate ndi Paulendo," adatero. "Izi zinatipangitsa kuti tiwonetsetse bwino kwambiri kudzera mu ulendo wa makasitomala padziko lapansi ndi zamagetsi. "Ndi mwayi wamakina kuti awone momwe makasitomala amalandira mapulogalamu awo."
Mapulogalamu a kayendetsedwe ka chuma amapeza mpikisano wodabwitsa ndipo akungowonjezereka kwambiri. Kuti mumvetse bwino malowa, mapulogalamu opangira maapulo m'zinthu zisanu ndi zitatu zomwe munthu akuyenda amayenda pa ulendo wawo. Bungwe la Fly linaphatikizapo ndege, makampani amodzi omwe sangathe kuyendayenda ndi zoyembekezera, adatero lipoti.
Koma mapulogalamu asanu ndi limodzi otchuka kwambiri omwe adapeza pamwamba pa masewera oposa 50,000 ndemanga:
- GasBuddy (85.0)
- Booking.com (84.0)
- Groupon (82.5)
- Sungani ndi Google (80.0)
- TripAdvisor (74.0)
- Yelp (67.5)
Kufufuza.com kumatamandidwa kawirikawiri chifukwa cha ntchito yake ndi bata. Groupon imapambana kudos kuti ikhale yogwiritsidwa ntchito, kukhutira, ntchito, ndi mitengo, pamene Waze amadziwika ndi zomwe zilipo komanso kusagwirizana komwe kumaonekera pakati pa ochita masewerawa. Izi zinatchulidwa pazinthu zomwe zilipo komanso kukongola kwake ndi Yelp zinadziwika chifukwa cha kukwanitsa kusangalala (ie, kukhutira) ndi kugwiritsidwa ntchito kwake (mwachitsanzo, ubwino, kuphweka, ndi kukongola).
Koma pamene oyendayenda akumva otumikiridwa bwino kapena osasungidwa, ali ndi makina osungiramo mapulogalamu omwe amauza ena zomwe zimachitika-zabwino ndi zoipa. Mapulogalamu asanu ndi awiri okha omwe ali ndi maofesiwa omwe ali ndi maulendo opitirira 10,000 ali ndi mafilimu oposa 50, ndipo ndege ziwiri ndi Delta Air Lines (35.5) ndi Southwest Airlines (25.5).
Makampani oyendetsa ndegewa akhala akukumana ndi mavuto kuphatikizapo kulimbikitsa komanso kupikisana ndi ogulitsa mtengo wotsika omwe alibe zovuta za ogulitsa akale, "anatero Grey. "Ndakhala ndikulankhulana ndi ndege zamalonda monga Delta ndi American, ndipo amayamikira kuti zomwe amajambula pa digito sizingatheke, koma akugwira ntchito mwakhama kuti aziyenda mofanana ndi a Alaska Airlines, "Adatero.
Alaska Airlines anaimirira mutu ndi mapewa pamwamba pa makina 18 apanyumba ndi maiko akunja, anati Grey. "Chifukwa chimodzi ndi chakuti Alaska ndi yogwirizana kwambiri ndi zosowa za makasitomala awo. Zachitika ntchito yodabwitsa yomwe imamvetsera mawu a makasitomala monga momwe amachitira chibwenzi, "adatero. "Koma ndikuwonanso katundu monga United, Delta ndi America akuzindikira kuti kupambana ndi kuyesa zomwe angachite kuti akwaniritse umodzi m'miyezi 18 yotsatira."
Mapulogalamu ena apamtunda akhala akukhudzidwa kwambiri ndi mphamvu zowonjezera zowonjezeredwa ndi ochita mpikisano wawo, linatero lipoti. Mwachitsanzo, British Airways imapereka chidziwitso chosavuta chotsatira ndi kusunga pamene JetBlue ikupangidwanso kuwonetseratu iPad ndi kusintha kwabwino. "Zomwe zili ngati Qatar Airways, Air France, Air Canada ndi KLM zili ndi zofunikira kuti zikwaniritse mgwirizano," linatero.
Ziribe kanthu malonda a kampani, geography kapena mbiri, ogwiritsa ntchito pulogalamuyi amamva mawu awo. Ndi nthawi yoti maulendo oyendayenda adziwe njira zamakono-zoyamba zomwe zimakweza bar kuti akhale ndi khalidwe kuti potsirizira pake athe kupereka zambiri zokhudzana ndi kasitomala kuzungulira makasitomala. "
Malangizo a Grey kwa makampani a ndege? "Tayang'anirani atsogoleri omwe akudutsa mbali zina za makampani oyendera maulendo ndikuwona kuti ndi zinthu ziti zomwe zikuwayendera bwino kwambiri," adatero. "Muzimvetsa zomwe ulendo wa woyendayenda ukuwoneka. Pali zinthu zambiri zogwira mtima kumene makasitomala amagwirizanitsa ndi ndege ndipo aliyense ali ndi mwayi kwa ndege kuti akondwere makasitomala ndikupereka mosalekeza kupyolera muchithunzichi, "adatero.