Imagineer Tony Baxter Anabweretsa Chitukuko cha Disneyland Chokwera Kumbuyo Kuchokera ku Depths
October 2007
Pafupifupi filimu yonse ya Animney Disney, munthu wachinyamata amasiyanitsidwa ndi banja lake, nthawi zambiri pansi pa zovuta, ndipo amayenera kupirira ulendo wolimba kuti akayanjanenso ndi okondedwa ake - monga clownfish plucky kuchokera ku Finding Nemo . Pulogalamu yamakono yopangidwa ndi makompyuta a Pixar yotchuka kwambiri ndiwotchulira ulendo wapamwamba kwambiri womwe unayamba mu 2007 ku Disneyland. Werengani ndemanga yanga yopezera Nemo Yoyendayenda Yoyamba.
Chabwino, Disneyland sanayambe ulendo watsopano, ndendende. Disney's Imagineers, opanga maulendo omwe amapanga mapepala ndi zokopa za kampaniyo , adawonjezera "Kupeza Nemo" kumalo oyendetsa sitimayo, yomwe inakonzedwa mu 1959. Ndipo inayamba kumira bwino mu 1998.
Ulendo Wonyamula Zam'madzi wodutsa wokha uli ngati khalidwe lalikulu mu kanema la Disney. Panthawi ina inali beacon yowala ya Disneyland - ulendo weniweni woyamba wa Paki wotchedwa E-Ticket , makamaka. Pambuyo pa zaka zambiri za kusayanjanitsa, komabe izo zidakanidwa ndipo zatsala pang'ono kumwalira. Zosangalatsa, anthu oipa mu Disney melodrama iyi anali kampani ya Disney yokha. Pogwiritsa ntchito malingaliro apansi omwe adalandira phindu lazinthu pazinthu zowonongeka, Disney adasewera wamkulu, woipa abambo ponyamula phukusi pa mwanayo. Pogwiritsa ntchito ndalama zowonongeka kwapamwamba, izo zinawachotsera iwo_malowa_ndipo anasiya malo osalongosoka ndi dzenje la Disneyland komwe amakopeka.
Mwamwayi, nkhaniyi ili ndi Hollywood yosangalatsa (OK, Anaheim). Chikhalidwe china chachikulu mu ndondomeko ya kayendetsedwe ka kayendetsedwe ka pansi pa nyanja ndi Tony Baxter. Ali mwana wamng'ono akukula kumwera kwa California, iye anali mlendo wa Disneyland kawirikawiri amene ankakonda kukwera kwake ndipo anatha ngati msilikali woyera amene anathandiza kupulumutsa ku imfa ina.
Ndinakhala pansi ndi Baxter, yemwe tsopano ndi wotsogolera wamkulu wa pulezidenti, chitukuko chokonzekera ku Walt Disney Imagineering, kumayambiriro kwa 2007 kuti aphunzire za ulendo wake wautali komanso wodabwitsa wodzaza ndi sitimayo. Baxter, izo zikutembenuka, ziri ngati zowononga monga Nemo.
Baxter Dives mu Subs
Pamene adakwera ndikutamanda ulendo waulendo wa Disneyland ali mwana, kunali kozizira mu 1969 kuti Baxter adayamba kukhala woyang'anira kwambiri. Ali wachinyamata, Disney geek yemwe adapeza ntchito pakiyo ndipo pomalizira pake adamtsogolera ku malo okwera paulendo. Pafupifupi zaka makumi anayi pambuyo pake, adatha kubwereza kukonzekera ulendo wopita patsogolo popanda kusowa. "Dynamics General, omanga a Nautilus akulandira inu." Iye anagwira ntchito ku Disneyland kwa zaka zisanu.
Atafika koleji, Baxter adabwerera ku Mouse kudzera mwa Walt Disney Imagineering. Monga momwe zikanakhalire, gawo lake loyamba monga Imagineer linali lothandizira kukhazikitsa nyanja 20,000 pansi pa Nyanja kukongola kwa Walt Disney World Magic Magic ku Florida .
"Iwo ankadziwa kuti ndagwira ntchito ku California," akutero. "Zomwe zinandichitikira m'munda zinandithandiza kuzindikira zomwe tingachite pa Imagineering." Pogwiritsa ntchito zovuta nthawi zonse zokopa zapamadzi zija, Baxter akunena kuti nthawi zambiri ankaitanidwa kuti akonze kukongola kwa Florida.
Iye anati: "Chizoloŵezi cha kusunga chilichonse chomwe chili pansi pa madzi chingakhale chovuta kwambiri. Ndipo mtengo. Mwachitsanzo, Baxter akunena kuti mmalo mwa kukonza kosamalidwa ndi okonza okonza, mapakiwa ankagwiritsa ntchito ophunzitsidwa osiyanasiyana.
Mtsinje wa Walt Disney World unatsegulidwa posakhalitsa pamene Park Kingdom Park inayamba mu 1971. Iyo inatsekedwa mu 1994. Ngakhale kuti palibe chomwe chinaloŵa m'malo mwake, tsogolo la 20,000 la Leagues linasindikizidwa pamene Florida park inadzaza ndi kuyika pamwamba pa nyanjayo. [Zowonjezera: Pakiyi yakhala ikukulitsa Fantasyland ndipo inaphatikizapo malo omwe maulendo ang'onoang'ono ankagwirako ntchito.] Omwe amawononga ndalamazo ataika ndalama zawo ku California ndi kutseketsa ulendo wawo zaka zingapo pambuyo pake, iwo anatsala pang'ono kuyang'ana chiyembekezo pochoka m'nyanjayi mumakhala bwino. Bwanji, nanga, kodi Disney akufuna kumira kapena zokopa zotchuka?
Kubwerera m'masiku omwe mapaki a Disney amagwiritsa ntchito mabuku a tikiti, Baxter akunena kuti kukopa kulikonse kunali koyendetsera, kotenga ndalama. Ndalama zomwe zimagwiritsidwa ntchito komanso kuyendetsa kayendetsedwe ka ndalama zingakhale zogwirizana ndi ndalama zomwe zimagulitsidwa pa malonda a tikiti. Popeza chikoka cha E-Ticket monga ulendo wamadzimadzi anabweretsa ndalama zambiri, ndalama zake zogwirira ntchito zingakhale zolungama. Nthawi ina Disney atasintha ku mtundu wamtengo wapatali, komabe maganizowo anasintha. Panalibe zotsatira zofunikira kuchokera ku zokopa zilizonse, ndipo ulendo wapamwamba wokonzera zinthu monga subs udzawonedwe ngati kukwera kwa ndalama.
Malingana ndi Baxter, Ulendo wa Sitima Zam'madzi unasautsidwa panthawi yovuta pamene kampaniyo idapembedza pa guwa la mapindu opindulitsa. Michael Eisner, yemwe anali mkulu wa bungwe la Disney pa nthawiyi, anali mpulumutsi wa kampani pachiyambi cha nthawi yake, koma adawona chiwonongeko chake pamene chuma chake chinayamba kutha. Eisner anasankha Paul Pressler pulezidenti wa Disneyland pakati pa zaka za m'ma 1990. Powonjezereka (ena anganene kuti ali achipongwe) amaganizira za ndalama zowonongeka ndi zopindulitsa, Pressler adawonetsa bajeti ya subs 'maintenance. Izi zinapangitsa kuchepa kwake, kuchepa. Ndi zothandizira pang'ono ndipo ndege za Florida zapita, masiku a Ulendo Wachimpala wa Mng'oma anawerengedwa.
"Tsiku Loipitsitsa Kwambiri pa Moyo Wanga"
Ulendowu unatsekedwa mu September 1998. Baxter akunena kuti akumbukira bwino tsiku losautsa. Pokhala ndi zozizwitsa zabwino (ngakhale kuti zovuta zinali zovuta), Disneyland inabweretsa gulu la asilikali ndi mtsogoleri kuti awononge mabwato. Baxter adamuuza kuti akuganiza kuti phwandoli ndi losangalatsa, ndipo akufuna kudziwa ngati amamva chimodzimodzi. "Ndinawauza kuti, 'Pepani, iyi ndi imodzi mwa masiku oipa kwambiri m'moyo wanga.' "
Patsiku lomaliza la ntchito, Baxter anamva msungwana wamng'ono akufunsa bambo ake ngati subs 'mermaids anali enieni. Akuti akuzindikira kuti kukopa kwake kudakalibe ntchito ngakhale kuti ma 1950 anali okongola komanso okonzeka. Baxter adakhala pa ulendo wamtunda tsiku lonse ndikuyenda ngalawa yotsiriza. Pamene idafika, adalumbira, ndi chitsimikizo cha Scarlett O'Hara, kuti mawa idzakhala tsiku lina chifukwa cha ulendo woponyedwa. "Ndinaganiza ndiye kuti, pokhapokha nditagwira ntchito kwa kampaniyi, (subs) idzatsegulanso."
Kodi n'chiyani chinapangitsa chidwi cha Baxter kuti adziwonetsere mavutowa? Ndithudi, kukumbukira kwake kwaunyamata kunabzala mbewu, ndipo zaka zake monga woyendetsa ndege zinamuthandiza kukhala wokhulupirika. Koma pali zambiri mmbuyo mwa changu chake cha evangeli.
Baxter akunena kuti ankakonda kutchula katatu katatu kuti adziwe kuti anapanga katatu ya paki ndipo ndi chitsanzo chabwino kwambiri cha Disneyland ndi zosiyana siyana: kuyendera ndi pulezidenti ndikukumvetsera mwachidwi za Great Moments ndi Mr. Lincoln (omwe ali ndi mavuto ake; Pakafika chaka cha 2007, Disney adanena kuti kukongola kudzayambiranso), kudumpha pa Dumbo the Flying Elephant, ndikuyenda pansi pa ulendo wodutsa m'nyanjayi. "Pamene zimakhala zotsika kwambiri kwa ochizira, zambiri" Disneyland "zimakhala," Baxter akunena. "Ndikuganiza kuti subss ndizofunikira kwambiri pa thanzi."
Tsambulani Pezani Pambuyo Pang'onopang'ono Kwambiri
Atatsekedwa ndipo sanasungidwe, thanzi la ana amasiye linasokonekera mofulumira kwambiri. Baxter amadikirira ndikudikirira mwayi wopititsa patsogolo subs. Mu 2001, filimu yotchuka ya Disney, Atlantis: Ufumu Wotayika unapanga chiyambi choyenga. Pogwiritsa ntchito mzinda wongopeka m'madzi, filimuyi inapereka tiyi yowonongeka kuti imangoganiziranso. Gulu la Baxter linayamba kukongola. Kenaka filimuyi inatulutsidwa. Ofesi yochepa kwambiri ya bokosi inapha ntchito yopita.
Chaka chotsatira, ziyembekezo zidakwera ndipo zinawonongedwanso pamene kanema yamafilimu a Treasury Planet , omwe amachokera ku buku loyambirira, Treasure Island , adapereka mitu ina yowonjezera, koma alephera kuwonjezera chuma chambiri ku chifuwa cha Disney. Zaka zinayi zitatha, zinkawoneka kuti kubwereza kwaulendoyo kungakhale kosatha.
Ndiye zochitika zingapo zinasinthika, mphepo yamkuntho yokwanira, kuti abwerere ku nyanjayo. Zopindulitsa zomwe anthu akuyerekezera pa Imagineering zinapanga makina opanga makina omwe "aliyense amawombera," akutero Baxter. Ikhazikitsa mazikowo kuti adziwe zojambula zojambulidwa mu chikhalidwe cha "pansi pa madzi".
Panthawi imodzimodziyo, filimu ina yowonongeka, Kupeza Nemo , ikuoneka kuti ili ndi mphamvu zambiri. Ndipo Matt Ouimet anabweretsa malingaliro otseguka - ndi bukhu - ku udindo wake monga purezidenti wa Disneyland kuposa oyambirira ake, Pressler ndi Cynthia Harriss. Nemo atatenga dziko lapansi mwamphamvu pambuyo poti amasulidwa mu 2003, Imagineers amaletsa nyali zosuta fodya ndikuwotcha injini za Nautilus molimbika kuti abwezeretsedwe.
Baxter anati: "Pa nthawiyi, ndinkadziwa mmene zinthu zimagwirira ntchito pa Intaneti. (Hey! Kodi akutanthauza chiyani?) Iye anali ndi timu yokhala ndi malo okongoletsedwa a Nemo ndipo anayiyika ndi nyanjayi ku Disneyland komwe aliyense wokwera pa monorail angaziwone.
"Ndinkadziwa kuti zidzatha," akutero Baxter. "Ndipo iyo inadzudzula." Mavuto a Disney anasangalala ndi chidwi cha Baxter's stunt. Kuti agwire ntchito yomanga nyumbayi, Imagineers anapanga njira yowonjezereka yophatikizapo mafakitale atsopano ndipo adawonetsera maulendo a Ouimet. "Sindinkafuna kuti ndizikonda izi," adatero a Pulezidenti wa Disneyland atatha kuwonetsa, malinga ndi Baxter. "Ndizosangalatsa ... koma, zidzakhala zodula kwambiri."
Baxter akunena kuti ngakhale adamuwuza kuti ulendowu umakhala ndi zotsatira zoyipa, Ouimet adakhulupirira kuti ulendo wonsewo unali pansi pa madzi. (Mwinamwake mukupusitsidwa.) Ambiri mwaulendo amachitika mu nyumba yosonyeza madzi opanda madzi, koma inu mumalumbira kuti mumamwa nthawi yonse.) Ngakhale kuti mtengo wamtengo wapatali, Ouimet anali atasowa mokwanira. Anakhala mtsogoleri wa ulendo wokonzedweratu ndipo anali wovuta polimbikitsa pempho la mphamvu. (Ouimet wakhala akuchoka ku Nyumba ya Mouse.)
Ndi mphamvu zatsopano zowonjezera, mphamvu yowonjezera ya Nemo ili ndi kuwala kobiriwira. Imeneyi inali ntchito yoyamba yopangira paki ya Disney CEO, Bob Iger. Inalinso ntchito yoyamba ya John Lasseter pa udindo wake monga mlangizi wa Creativeering. Lasseter amatsogolera dipatimenti ya kulenga ya Pixar komanso anali wofalitsa wamkulu, yep, kupeza Nemo .
Ndipo zakhala ziri, ndi nkhani zonse, zopambana zosasangalatsa kwa aliyense wogwira ntchito - kuphatikizapo Baxter. "Poyerekeza ndi kumene tinali mu 1998, pamene tinali ndi kampani yomwe sitingathe kuimitsa (subs) pansi, zakhala zosangalatsa kwambiri kwa ine kuti ndione kudzipereka ndi chithandizo," akutero.
Chotsatiracho chimakhala chosangalatsa kwa onse ojambula mwana monga Baxter amene anakulira ndi ulendo wapamwamba kwambiri komanso ana a lero omwe amakambirana kwambiri pa zinthu zonse. Amaphatikizapo chithunzithunzi choyambirira cha 'charm' ndi mafilimu osiyana siyana, pamene akuphatikizapo mlingo wovuta kwambiri wa kuzimitsa kwa zaka za m'ma 2100.
"Ndabwera mzere wozungulira," Baxter akunena, pamene subs ikubwerera mozungulira madzi a Disneyland. Patapita zaka zisanu ndi zitatu atapita ku mwambo wovuta wokumbukira ntchito, Baxter adabwerera kumtunda kuti athandize kulimbikitsa msonkhanowu. N'kutheka kuti nthawi zambiri amapezeka pamtunda, nthawi zambiri amatha kusewera phokoso lalikulu pamene amamva mwana wodabwa kwambiri akufunsa kholo lake ngati nsomba zimasambira kunja kwa zizindikiro.