Zowonongeka Kwa Madzi Tsopano Zamasulidwa pa Net
Kwa zaka pafupifupi 20, Tim ndi Nina Zagat (amatchulidwa za-GAT, nyimbo zofanana ndi "mphaka" Mabuku osiyana-siyana, a mtundu wa burgundy akudyera ma Bibles mizinda yambiri yodalitsika kwambiri ya ku United States komanso malo ochepa omwe amapita kumayiko ena. Zofufuza za ZAGAT ndizosiyana kwambiri chifukwa zimasiyana kwambiri ndi mikhalidwe yosiyana ndi yodyera - chakudya, zokongoletsera ndi utumiki - zochokera kuzolowera ogula.
Zagats zaka zaposachedwapa zagwiranso ntchito kuti akafufuze anthu oyenda pa hotela za US, malo ogulitsira malo, maasitima, ndege ndi makampani oyendetsa galimoto.
Kugulitsa kwa $ 9.95 ndikumwamba, zitsogolere zochepa, zowonongeka zakhala bizinesi yokwana madola mamiliyoni ambiri. Ndiye n'chifukwa chiyani Zagats zimagwiritsa ntchito $ 1 miliyoni kuti amange Webusaiti kuti athe kupereka ntchito yawo mwakhama kwaulere?
"Wall Street Journal" inafotokozera Tim Zagat kuti, "Ngati sitinachite ... wina angaganize kuti iyi ndiyo njira yabwino kwambiri yothandizira anthu ambiri ndikuwabweretsanso njira yomweyo. khalani. " Sindifuna kukhala Barnes & Noble kapena Borders ... ndikuyima panthawi yosadziwika ngati Amazon.com kuwaponya iwo ku nkhonya, Zagats atumizira ku intaneti, ndipo zotsatira zake ndi uthenga wabwino kwambiri kwa alendo ku New England .
Zambiri mwazomwe zimayang'aniramo malesitilanti yoyendetsa pa intaneti ndi za Boston ndi Connecticut.
Chifukwa cha New England kukodwa mumsampha 20 pa malo oyambirira 20 pa intaneti sizosadabwitsa kuona mgwirizano wa Zagats kudera lino. Onsewa ndi ochokera ku New Yorkers. Nina anamaliza maphunziro awo ku Vassar College ku Poughkeepsie, New York, ndi Tim ochokera ku Harvard ku Cambridge, Massachusetts. Onse awiri amaphunziranso ku New Haven, ku Yale Law School ya Connecticut.
Malo ena omwe maulendo a kafukufuku amawapeza pa intaneti ndi awa: Atlanta, Baltimore, Chicago, Hawaii, London, Long Island, Los Angeles, New Jersey, New Orleans, New York City, Orlando, Paris, Philadelphia, San Diego, San Francisco, Southern New State State, Toronto ndi Washington, DC Malo ena akubwera posachedwa.
Webusaiti ya zagat.com ndi yosavuta kuyenda, ndipo ndemanga zakudyera ndi zochepa chabe zomwe zikuwoneka. Kuyang'anitsitsa bukhu la Boston, n'zosavuta kufufuza malo odyera ndi zowerengera zamtundu uliwonse wa Zagat, kuphatikizapo zakudya, mtengo, malo ndi zida zapadera. Mukhozanso kuthamanga mofulumira pogwiritsa ntchito maulumikizano omwe ali pambali yoyenera kwa otsogolera pamwamba pa zakudya, zokongoletsa, ntchito kapena zakudya; kukonza mndandanda; kudiresi ya alfabeti; kapena ku mndandanda wa pafupi. Makonda okonda kwambiri amatha kuwonekera.
Pano pali zotsatira za kafukufuku wofufuza: Pamene ndalowa mu zofufuza zanga, bokosi lolemba kumanja linatsata zosankha zanga, ndikupanga molimbika chitsimikizo cha pempho langa: "Ndikuyang'ana malo odyera omwe ali ndi chakudya cha 20 kapena kuposa , ali ndi chiwerengero chokongoletsera cha 15 kapena kuposa, ali ndi chiwerengero cha utumiki wa 19 kapena kuposa, amawononga $ 45 kapena pang'ono, ali ku Harvard Square. " Zotsatirapo pamene ndadodometsa "kundipezera": malo asanu ndi awiri odyera omwe mungasankhe, ndi Cafe Celador machesi apamwamba.
Ndikadodometsa pachigwirizano cha Cafe Celador kuti mudziwe zambiri zokhudza malo odyerawa, ndinalimbikitsidwa kuti ndilembetse umembala waulere. Ufulu ndi ufulu mpaka September 1. Kodi chimachitika chiani pambuyo pa September 1? Misonkho yomwe idzaperekedwe idzaperekedwa, ndipo mamembala adzadziwitsidwa kudzera pa imelo ndipo adzalowemo. Kutengera zopindulitsa zapadera kwaulere tsopano sikukakamiza mlendo m'njira iliyonse. Kuyesa kwapadera, kusaka ntchito, kugula ndi zina zambiri za webusaitiyi zidzakhalabe zaulere. Kodi phindu la umembala ndi liti?
Nthawi yomweyo ndinangobwereranso ku tsamba la Cafe Celador, kumene ndinatha kuwerenga kuti "Kubisika pamsewu," chikondi cha "French bistro" chotchedwa 'coziest' pansi pa Cambridge 'chimadza ndi' chithumwa ndi kalembedwe 'ndi' nthawi zonse kusintha menu 'zomwe zikuphatikizapo' zosangalatsa 'ndi' zatsopano 'za Italy ndi Mediterranean .... "Zikumveka zokondweretsa!
Ndinakhozanso kutsegula pa "Mapu" kuti muwone komwe malo odyera amapezeka ndikupeza maulendo. Zomwe zimapindulitsa zimaphatikizidwanso pazinthu monga zomwe makadi a ngongole amavomerezera, ndondomeko ya kusuta, komanso ngati kutenga pulogalamuyi imapezeka.
Ngati mudali nkhaŵa kuti Zagats zisapindule ndi izi "zithetsani", musachite mantha! Nkhani ya "Wall Street Journal" inanena kuti Webusaiti yatsopanoyi inali ndi mabuku 80 ogulitsa mabuku pamene ankagona usiku woyamba pa intaneti.