Mawu akuti "Michelin Nyenyezi" ndi chizindikiro cha khalidwe labwino lodyera ndi malesitilanti padziko lonse lapansi akudandaulira kuti ali ndi nambala ya Michelin Star. Mkulu wapamwamba wojambula Gordon Ramsay adafuula pamene Michelin Guide yatulutsa nyenyezi kuchokera ku malo odyera ku New York, akuyitanitsa chakudya "chosasintha." Ramsay anafotokoza kuti kutaya nyenyezi kunali ngati "kutaya chibwenzi."
Zoonadi, gawo lodziwika bwino la zonsezi ndilokuti malo okondwerera malowa akuchokera ku kampani ya tayala.
Inde, Michelin yemweyo yemwe amagulitsa matayala amaperekanso m'manja mwa odyera - ndi okhumba kwambiri omwe.
Otsindika Odziwika a Michelin
Mzinda wa Michelin uli ndi mbiri yakale ya malo odyera. Mu 1900, makampani otentha a Michelin anakonza buku loyamba lolimbikitsa kulimbikitsa msewu ku France . Mu 1926, idayamba kutumiza oyang'anira malo osadziwika kuti ayese malo odyera.
Mpaka pano, Michelin amadalira kwathunthu antchito ake a nthawi zonse omwe amawongolera malo osadziwika. Omwe amadziwika osadziwika bwino amakhala okonda kwambiri chakudya, ali ndi diso labwino, ndikumvetsetsa bwino kukumbukira ndikuyerekeza mitundu ya zakudya. Wowonongayo wanena kuti ayenera kukhala "chameleon" omwe angagwirizane ndi malo awo onse, kuwoneka ngati ali ogulitsa wamba.
Nthawi iliyonse wokapita akupita kuresitora, amalembera mwatsatanetsatane za zomwe akumana nazo ndipo otsutsa onse amabwera pamodzi kuti akambirane ndikusankha kuti zakudya zomwe adzalandira zidzapatsidwa nyenyezi.
Mwanjira iyi, nyenyezi za Michelin ndizosiyana kwambiri ndi Zagat ndi Yelp , zomwe zimadalira malingaliro a ogula kudzera pa intaneti. Zigawuni zamagetsi za Zagat zozizwitsa zozikidwa pa ndemanga zofufuzidwa za odyera ndi ogula pamene Yelp ali ndi nyenyezi zogwiritsa ntchito ndemanga zowonjezera zomwe zimaperekedwa pa intaneti kutsogolera kampani ku milandu yambiri yomwe imayenderana ndi dongosolo lake.
Michelin sagwiritsa ntchito ndondomeko iliyonse ya ogula pakupanga chodyera chake.
Nyenyezi za Michelin zafotokozedwa
Michelin amapereka mphindi 0 mpaka 3 pogwiritsa ntchito ndemanga zosadziwika. Owongolerawo amaganizira za khalidwe, machitidwe a njira, umunthu ndi kusasinthasintha kwa chakudya, pakupanga ndemanga. Iwo samayang'ana zokongoletsera zamkati, zoika pa tebulo, kapena khalidwe la utumiki pakupatsitsa nyenyezi, ngakhale mtsogoleriyo amasonyeza mafoloko ndi zikhadzuwa zomwe zimalongosola kuti malo odyera kapena osowa chakudya amatha kukhala. (Ngati mukufuna kuyang'ana kampani yowonongeka yomwe ikuyang'ana zokongoletsera, yesetsani ndemanga ya Forbes yomwe ikuyang'ana pa zoposa 800, monga ngati malo ogulitsira amathira madzi oundana olimba kapena osakanizidwa, madzi osakanizidwa kapena madzi amchere a zamchere, ndi kupaka magalimoto kapena kudzipaka.)
Koma, Michelin, amaganizira kwambiri za chakudyacho. Obwezera amalipira nyenyezi motere:
- Nyenyezi imodzi: Malo abwino oti muyimire paulendo wanu, kusonyeza malo odyera abwino omwe ali m'gulu lawo, kupereka chakudya chokonzekera nthawi zonse.
- Nyenyezi ziwiri: Malo odyera oyenera malo ogwiritsira ntchito, owonetsa zakudya zabwino kwambiri komanso luso labwino kwambiri labwino
- Nyenyezi zitatu: Malo odyera oyenerera ulendo wapadera, akuwonetsa zakudya zopambana zomwe amadya zakudya zabwino kwambiri, nthawi zambiri. Zakudya zosiyana zimaphedwa moyenera, pogwiritsa ntchito zopangira zazikulu.
Michelin imaperekanso "bib bib gourmand" kwa chakudya chamtengo wapatali pamtengo wapatali. Ku New York, izo zikanakhala maphunziro awiri kuphatikizapo vinyo kapena mchere kwa $ 40 kapena kupatula, kuphatikizapo msonkho ndi nsonga.
Zakudya zimalakalaka nyenyezi izi chifukwa malo odyera ambiri samalandira nyenyezi konse. Mwachitsanzo, Michelin Guide ku Chicago 2014 imaphatikizapo zakudya pafupifupi 500. Malo odyera amodzi adalandira nyenyezi zitatu, malesitilanti anayi adalandira nyenyezi ziwiri, ndipo makasitomala 20 analandira nyenyezi imodzi.
Kumene Mungapeze Maulendo a Michelin
Ku United States, mungapeze a Michelin Guides mu:
Mzinda wa New York
- Mu 2017, 77 odyera ku New York analandira nyenyezi ya Michelin.
- Mu 2016, 76 odyera ku New York anapeza nyenyezi ya Michelin.
- Mu 2015, malesitilanti 73 ku New York adalandira nyenyezi ya nyenyezi ya Michelin.
- Mu 2014, malo okongola 67 ku New York analandira nyenyezi ya Michelin.
Chicago
- Mu 2017, malo odyetserako 26 ku Chicago anapeza nyenyezi ya Michelin.
- Mu 2016, malesitanti 22 a Chicago anapeza nyenyezi ya Michelin.
- Mu 2015, malesitanti 24 a Chicago anapeza nyenyezi ya Michelin.
- Mu 2014, malesitanti 25 a Chicago anapeza nyenyezi ya Michelin.
San Francisco
- Mu 2017, 54 malo odyera a San Francisco analandira nyenyezi ya Michelin.
- Mu 2016, 50 malo odyera a San Francisco analandira chiwerengero cha nyenyezi za Michelin.
- Mu 2015, malo odyera a San Francisco 40 adalandira nyenyezi ya Michelin.
- Mu 2014, malo odyera a San Francisco 38 analandira nyenyezi ya Michelin.
Washington DC
- Mu 2017, 12 malo odyera ku Washington, DC anapeza nyenyezi ya Michelin.
- Mu 2016, Buku la Michelin linalengeza kuti lidzamasula woyang'anira wake woyamba ku Washington DC .
Mchaka cha 2012, kampaniyo idati ikuganiza zopitiliza kupita kumadera ena, kuphatikizapo Washington DC ndi Atlanta koma Washington DC imapereka DC pamapu ngati malo ophikira. Michael Ellis, mtsogoleri wa Michelin Guides anafotokoza kuti, "Washington ndi imodzi mwa mizinda yambiri padziko lapansi, yomwe ili ndi mbiri yapaderadera komanso yodabwitsa, yomwe imaphatikizapo miyambo yambiri yomwe imapitirizabe kusintha mwatsopano. . "
Mapulogalamu a Michelin Guide
Ambiri amatsutsa zotsatilazi monga kukonda chakudya cha French, kalembedwe, ndi njira, kapena kwa snobby, kapangidwe kakang'ono ka zakudya, osati mkhalidwe wamba. Izi zikunenedwa kuti, mu 2016, Buku la Michelin limapereka chiwerengero cha nyenyezi imodzi ku malo awiri ogulitsa alendo ku Singapore komwe alendo angayime pamzere kuti adye chakudya chotsikira ndi chokoma pafupifupi $ 2.00 USD. Ellis adalongosola kuti malo osungirako nsomba awa akulandira nyenyeziyo, "amasonyeza kuti a hawkers awa adatha kugunda mpirawo kunja kwa pakiyi ... Pogwiritsa ntchito zowonjezereka, mwazitsulo, pogwiritsa ntchito njira zophika , mwazinthu zokhazokha, kuti amatha kuika mbale zawo. Ndipo ndikuganiza kuti ndizosiyana kwambiri ndi Singapore. "
Buku lofotokozera lochokera kwa woyang'anira Michelin mu 2004 linadandaula kuti zitsogozozo sizinalembedwe, kunja kwa nthawi, ndipo zimapitilira kwa oyang'anira akuluakulu.