Kwa zaka zambiri, REI wakhala m'modzi mwa anthu ogulitsira zakutchire kwa anthu okonda kuyenda kunja. Masitolo onse a njerwa ndi matope ndi webusaitiyi amakhalabe malo abwino kwambiri oti mupite kugula musanapite ku ulendo wanu wotsatira wamsasa, ulendo wobwerera, kapena ulendo wopita kudziko lakutali. Kampaniyo nthawi zonse yakhala ndi makina apamwamba kunja kwa mafakitale akunja - kuphatikizapo The North Face, Osprey packs, ndi Asolo nsapato - komanso kugulitsa zida zake za REI.
Ndipo pamene malonda awo anali odalirika, opangidwa bwino, ndi okwera mtengo, iwo samakhala nawo nthawi zonse ndi mpikisano. Tsopano komabe, izo zikusintha, monga kampani ikusunthira kumalo apamwamba-apamwamba, zowonjezera zowonjezereka kwa makasitomala ake.
REI idayambanso kuyamba ntchitoyi kumapeto kwa chaka cha 2016 pamene inamasulidwa Mabaibulo omwe amatsatiridwa ndi Masewu, komanso zida zina zogwira ntchito. Koma kupitabe patsogolo, ndondomekoyi ndikulongosola mzere wonse wa magalasi atsopano omwe akuphatikizapo mahema, mapepala ogona, mapepala oyendayenda, mipando yamisasa, ndi zovala zambiri monga kuphatikiza mathalauza ndi akabudula, malaya apamwamba, maketi, ndi zina zambiri. Zonse zanenedwa, mzere wonse wa REI zida zidzatengera katundu 34, ndipo zambiri mwa izo zidzafika m'masitolo kumayambiriro kwa 2017.
Posachedwa, ndinali ndi mwayi wopita ku Bryce Canyon National Park ku Utah kukayesa zina mwazidazi musanamasulidwe chaka chamawa.
Kuyenda motsatira paulendo umenewu kunali olemba ena angapo kunja, komanso olemba mapulani ndi anthu a PR kuchokera ku REI enieni. Cholinga chake chinali kuyika zinthu zatsopanozi kuti ziyesedwe mdziko lapansi lenileni, podziwa poyamba momwe zidapangidwira. Sitinkadziwa, tidzakhala ndi mwayi wapadera wochita zomwezo.
Pali chithunzithunzi chakale pakati pa anthu oyenda panja omwe akunena kuti "palibe nyengo monga nyengo yoipa, yoipa kwambiri." Izi zinkakhala zolondola pa ulendowu, pomwe tinakumana nawo nyengo iliyonse ya nyengo, kuphatikizapo mvula yamkuntho, mphepo yamkuntho, matalala, kusefukira kwa madzi, mvula yamkuntho, ndi chisanu. Eya, dzuŵa linawonetsanso nkhope yake pa nthawi yosawerengeka, koma nthawi zina zinali zochepa kwambiri. Zikutheka kuti sizinali zabwino kwambiri zogwiritsira ntchito kubwezera ndi kumanga msasa, koma ndithudi zinali zoyenera kuyesa zida.
Inde, mukakhala m'chipululu mulibe nyengo yabwino, tenti yabwino ndi yofunika kuti mukhale wouma komanso wotentha. Pachifukwa ichi, tonse tinali kuyesa mawindo atsopano a REI's Quarter Dome line, yomwe idzatumize m'mabuku amodzi, awiri, ndi anthu atatu. Mahemawa apangidwa kuti akhale opepuka, otalika, komanso osavuta kusonkhana, ngakhale mvula yamphamvu. Mahema atsopanowa amabwera ndi zivomezi komanso miyendo yokhala ndi mapazi kuti ateteze mvula, ndipo pamene mvula imagwa mbuzi ndi agalu panja, mkati mwa hema wanga ndinakhalabe wouma komanso womasuka.
Patatha nthawi yayitali, yozizira, ndi yamvula pamsewu, ndibwino kuti muzitha kupyolera mkati mwa thumba lakutentha.
Thumba latsopano la Magma 15 linagwiritsa ntchito cholinga chimenecho, ndipo linakhaladi lotentha kwambiri kwa chilengedwe. Mwamwayi, akhoza kuthamanga mosavuta ndi kugwedeza kwa zipper, zomwe zimapanga njira yowonjezera yogwiritsidwa ntchito nyengo yozizira. Ndipo pokhudzana ndi REI yatsopano yogona kugona, ine ndinatsiriza kupumula bwino kuposa momwe ndinkayembekezera usiku wamphepo.
Zida zathu zonse zinatengedwa mu chikwama cha Flash 45 chomwe chatsopano chatsopano, chomwe chimakhala bwino kuti chizivala, chomwe chimatha kupanga zida zambiri, ndipo chimaphatikizapo zinthu zambiri zomwe zingathandize kuti musamangoganizira zofuna zanu. Phukusili lidzakhala lodziwika kwambiri ndi abwerera m'mbuyo komanso alendo oyendayenda, chifukwa ndi kukula kwake koyenera kuwonjezera zofunikira zina, koma osati kwakukulu kuti zikhale zovuta komanso zovuta, kapena kukulolani kuti muwonjeze.
Kuwonjezera pa zinthu izi zatsopano, tinakhalanso ndi mwayi kuyesa zovala zambiri zatsopano. Chilichonse kuchoka ku thalauza tokhala ndi malaya apamwamba kuti apange ma jekete analipo kuti ayesedwe, ndipo ndi zikhalidwe zomwe tinakumana nazo zinali chinthu chabwino chomwe tinali nazo zambiri zomwe tingasankhe. Mwamwayi, chirichonse chimachita bwino, kutisunga ndi kutenthetsa ndi kuuma momwe tingathere poganizira zofunikira.
Monga wolemba woyendayenda wa kunja ndi woyenda, kupeza mwayi kuyesa zitsulo zatsopano sizatsopano zatsopano. Ndipotu, ndimachita nthawi zonse. Koma, uwu unali mwayi wosavuta kuti uyankhule mwachindunji ndi anthu omwe anapanga gear nayenso, ndipo inali yosangalatsa kwambiri ndi yodziwitsa kunena pang'ono. Gulu la REI mwachiwonekere likudzipangira kupanga mzere watsopano wapamwamba wa mankhwala akunja omwe sali kutanthauza kuti akhale chabe njira yopindulitsa kwa maina ena omwe akugulitsa. Zida zatsopanozi zimagonjetsedwa mwachindunji ndi zina, ndipo zimapanga chisankho chothandiza kwa makasitomala omwe amafuna kuti apite patsogolo.
Chilichonse chochokera ku mtundu wa zippers, kugwiritsidwa ntchito kwa nsalu, kupanga chogulitsidwacho chatsopano chimawongolera kuti ntchitoyo ikhale yabwino. Mwachitsanzo, chikwama chatsopano cha Flash 45 chimakhala ndi zikwama zamabotolo a madzi kumbali zonse monga momwe zimakhalira zina zambiri pamsika. Koma chomwe chimasiyanitsa izi ndi zina zambiri ndi chakuti mungathe kufika pakabotolo ndikuchichotsa m'thumba popanda kutenga thumba lanu. Mofananamo, mahema atsopano a Quarter Dome ali ndi njira yosavuta yoyikidwa chifukwa cha mitengo yowonongeka ndi mitundu, yomwe imakhala yoyenera pamene mukufunika kuti muteteze mwamsanga mvula yamkuntho.
Izi ndizo zowonjezereka - zonse zazikulu ndi zazing'ono - zomwe zikuyika mzere watsopano wa REI kupatulapo zoyesayesa zawo, ndikuziika kuti zikhale ndi mwayi wokakamizana kwambiri ndi mayina ena odziwika bwino mu makampani.
Pambuyo pokambirana ndi anthu monga Nasahn Sheppard, REI wa VP wa mapangidwe, ndipo Ian Eburah, yemwe akutsogolera makampani opanga zovala ndi zovala, n'zovuta kuti asadabwe ndi malangizo omwe wogulitsa magalimoto amayenda. Mzere watsopano wa zinthu, zomwe zina zomwe zakhala zikugulitsidwa kale, zimasonyeza kuganiziranso kwa kapangidwe kamene sikapezeka nthawi zonse ndi katundu wathu wamkati. Zambiri za kudzoza kumeneku zimachokera kwa mamiliyoni a mamembala a REI co-op, komanso gulu lapadera la ogwira ntchito kuchokera m'masitolo ogulitsa malonda omwe amawatcha mwachikondi "abulu oipa" pogwiritsa ntchito zomwe akudziwa ndi kudziwa kunja. Mwa kulankhula kwina, gulu lokonzekera limamvetsera makasitomala ake ndi antchito ake kuti athandize kumanga zinthu zabwino. Izi zikuwonekera kudzera muzida zatsopanozi.
Nkhani yoipa ndi yakuti ngakhale zina mwazitsulo zatsopano zidzasokonekera kwa REI kusunga masabata amtsogolo, tifunika kuyembekezera mpaka masika a 2017 kuti tipeze manja athu pazinthu zina zokopa, kuphatikizapo Quarter Mahema a matumba, Magma ogona thumba, ndi matabwa atsopano a Flash Flash. Uthenga wabwino ndi wakuti, mankhwalawa ndi ofunika kuyembekezera, ndipo akufika nthawi yokonzekera nyengo ya masika ndi chilimwe chaka chamawa.
Monga ngati sikunali kokwanira, ndikuuzidwa kuti gulu la okonza mapulogalamu a REI ndi ovuta kugwira ntchito pazinthu zamakono atsopano. Zida zatsopanozi zikufunikanso kupezeka m'masitolo chaka chamawa, ndipo zidzakwaniritsa zosowa za alendo oyendayenda omwe amakonda. Poganizira mmene ndinakhudzidwira ndi magalasi omwe ndakhala nawo kale, sindingakhoze kudikira kuti ndiwone zomwe ali nazo mmalingaliro kwa ife oyendayenda padziko lapansi.