Gulu Lotsatsa Malonda
Mu maulendo ndi maulendo okopa alendo, DMO imaimira malo otchedwa Destination Marketing Organisation. Iwo amaimira malo omwe amachokera ndikuthandizira kukhazikitsa njira zawo zoyendayenda komanso zokopa alendo.
Ma DMO amabwera m'njira zosiyanasiyana ndipo ali ndi malemba monga "Travel Board," "Msonkhano ndi Oyang'anira Boma" ndi "Tourism Authority." Iwo ali gawo la nthambi yandale kapena malo omwe akuyang'anira kukweza malo omwe akupita ndi kukopa ndi kuyendetsa kayendedwe ka MICE .
DMO imachita mbali yofunikira pa chitukuko chokhalitsa cha malo omwe akupita, poyambitsa njira yoyendetsera kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendedwe ka maulendo.
Kwa mlendo, DMOs imakhala ngati njira yopita kopita. Amapereka zambiri zokhudzana ndi zochitika zambiri, zachikhalidwe ndi masewera. Iwo ndi malo ogulitsa okha, kukhala ndi malo enieni omwe alendo angayambe kugwira ntchito ndi ogwira ntchito, kupeza mapu, mabungwe, mauthenga ndi mabuku opititsa patsogolo ndi magazini opangidwa ndi DMO ndi makasitomala ake.
DMO kupezeka pa Intaneti ndikofunika kwambiri. Ziwerengero zimasonyeza kuti oyendayenda akufufuza malo angapo pa intaneti pazochitika zawo zopanga ulendo. Mawebusaiti a DMO omwe amakhala ndi makalendala amakono, mndandanda wa mahotela, zochitika ndi maulendo ena oyendayenda amathandiza kwambiri alendo omwe akuyembekezera.
Mawebusaiti omwe adzipatulira ku "maulendo" oyendayenda kapena "maulendo oyendayenda" ndi othandiza kwambiri pakukopa alendo omwe akudabwa kwambiri, zophikira, golide, ubwino kapena mitundu ina yaulendo.
DMO iliyonse imagwiritsa ntchito njira zomwe zimagwirizana ndi bajeti yake komanso malonda omwe akukhudzidwa. Monga lamulo, maulendo oyendayenda amayamba kukhala otsogolera malo oyendetsa malo ndi zofunikira zogwirira ntchito. Kugulitsa msonkhanowo kumabweretsa kubwerera kwakukulu kwa akuluakulu a msonkho. Ndipo zipangizo za DMO nthawi zambiri zimakopeka pofuna kukopa bizinesi ili.
Komabe, ma DMO ayenera kupanga makampu omwe amakondwera ndi oyendayenda onse, osati misonkhano yokha. Zimayimira mahotela, zokopa, malo, malo odyera ndi mautumiki ena omwe oyendayenda onse amagwirizana nawo.
Kulipira DMOs
DMO makasitomala, mwachitsanzo, mlendo wosangalatsa, woyenda bizinesi ndi okonza msonkhano, samalipiritsa ntchito. Ndichifukwa chakuti DMO zimapereka ndalama zothandizira misonkho, amembala amapereka, zitukuko zowonjezera ndi zinthu zina za boma.
Mamembala a DMO, monga mahotela, zokopa ndi zochitika zakale zikuoneka kuti ali ndi chidwi cholimbikitsira ulendo ndi zokopa alendo. Sikuti imangopatsa ntchito, kubweretsa ndalama zowonongeka kuti zitsitsimutso zowonongeka, izo zimakwaniritsa mbiri ya komwe akupita.
Chiwonetsero chokongola cha alendo chimawonjezera mwayi woti malo odyera, malo ogonera, zikondwerero, zochitika za chikhalidwe ndi masewera adzakopeka ndikuzika mizu komwe akupita.
DMOs At-A-Glance
DMO zimapangitsa kuti phindu la zachuma la zosangalatsa ndi zokopa alendo zisalowe.
DMO amayang'anitsitsa, kulenga ndikugwiritsira ntchito makampu ndi zamakono zokopa malonda pofuna kulimbikitsa oyendayenda kuti apite komwe akupita
DMO imalimbikitsa kuti ndalama zowonjezera ziwonjezeke kuti apititse patsogolo chidziwitso cha alendo.
DMO amapanga makampu kuti akope misonkhano, misonkhano, ndi zochitika kumalo omwe akupita. Amagwira ntchito pamodzi ndi okonza mapulani kuti akonze zochitika zomwe zikuwonetseratu malo omwe akupita komanso zokopa zawo.
DMO zimagwirizanitsa ndi alendo, zosangalatsa ndi osowa, amalonda, osonkhana, oyendayenda, oyendayenda komanso oyendayenda omwe ali ndi FIT komanso otsogolera anzawo.
Economics ya DMOs
Kuyenda ndi zokopa alendo ndi limodzi mwa magawo azachuma omwe akukula mofulumira kwambiri padziko lonse lapansi. Icho chimathandiza kwambiri popititsa patsogolo malo omwe akubwera. Malingana ndi chiwerengero cha World Travel and Tourism Council (WTTC), makampaniwa amagwiritsa ntchito anthu pafupifupi 100 miliyoni, omwe amaimira ntchito 3 peresenti ya ntchito padziko lonse. Mosakayikira, kulipira kulimbikitsa kuyenda ndi zokopa alendo.
Malinga ndi gulu lotsogolera, makampani opita ku malonda (DMAI), $ 1 omwe amagwiritsidwa ntchito popititsa malonda amapanga $ 38 pazochita za alendo pamisika yonse.
N'zosadabwitsa, ndiye kuti ndalama zokwana madola 4 biliyoni pachaka zimagwiritsidwa ntchito popereka ndalama ndi kudyetsa DMO padziko lonse.