Phunziro Limasonyeza Kukula Kwakukulu ndi Miyeso ya Anthu
Ulendowu ukuyenda msika ukuwonjezeka pamtunda waukulu wa 65 peresenti pachaka kuyambira 2009-2013. Ndilo mapeto a lipoti la ogula lolembedwa ndi a Adventure Travel Trade Association (ATTA) ndi University of George Washington.
Phunziro la Soko Lotsatsa Utumiki (ATMS) linapanga deta kuchokera kumadera atatu: North America, South America ndi Europe. Malingana ndi bungwe la UNWTO, madera atatuwa akuimira 70 peresenti ya mayiko omwe amachoka padziko lonse.
Pafupifupi makumi anayi pa anthu 100 aliwonse ochokera kumadera awa amasonyeza kuyankha kwawo kuti ulendo wawo unali gawo lalikulu la ulendo wawo womaliza.
Zowonjezera Zowonjezera
Chimodzi mwa zigawo zikuluzikulu pa ATMS ndi kusanthula momwe ndalama zimakhudzidwira paulendo waulendo. Kafukufukuyu anawonetsa kuti phindu lonse la zokopa alendo padziko lonse lapansi. Chiwerengero cha $ 263 biliyoni chikuchokera kwambiri ku $ 89 miliyoni kupeza mu ATMS 2010. Kuphunzira koyambirira koyambirirako kunagwiritsira ntchito njira yomweyo monga ATMS, poyesa kufanana.
Ndalama zonse zomwe zimagwiritsidwa ntchito zimakhala zochititsa chidwi kwambiri, kuphatikizapo ndalama zokwana madola 82 biliyoni oyendetsa galimoto akugwiritsa ntchito zida ndi zipangizo. N'zosadabwitsa kuti oyenda paulendo amakhala oposa maulendo ena oyendayenda kuti agwire ntchito mu zipangizo, zovala zoyenera ndi nsapato. Tawonani kuti chiwerengero cha nambala zachuma sichiphatikizapo mtengo wa ndege.
Pulezidenti wa ATTA, Shannon Stowell, adanena kuti ulendo wopita kuntchito ukuwonjezeka pazinthu zingapo. "Pamene tikuyang'ana ulendo waulendo wokopa alendo tikufunika kukula kuti tipitirize kupereka opatsa maulendo athu zinthu zothandizira kusintha, pothandizira kuteteza ndi kulemekeza anthu komanso malo omwe adayendera," adatero Stowell.
Malinga ndi ATWS, oyendayenda akuyenda ndalama zokwana madola 947 paulendo, mosiyana ndi $ 597 mu 2009. Anthu a ku South America adanena kuwonjezeka kwakukulu koti azigwiritsa ntchito ulendo waulendo pa nthawi ya ATWS. Oyendayenda a ku South America adalinso ndi malipiro apamwamba kwambiri m'madera atatu omwe adafunsidwa.
Kutanthauzira Kuyenda Kosangalatsa
Chidziwitso chimayenda, mukutanthauzira kwa ATTA, chimaphatikizapo magawo awiri mwa magawo atatu mwazinthu zotsatirazi: kugwirizana ndi chilengedwe ndi chikhalidwe chochita. ATWS inalembetsa deta mwa kufunsa ofunsidwa kuti afotokoze zomwe akuchita mu nthawi yotsiriza yawo. Zomwezo zinayambidwa monga zovuta, zovuta kapena zosadziwika. Gulu loyesa kuti ndi oyenda paulendo anali omwe akusonyeza kuti zovuta kapena zovuta zinali ntchito yaikulu ya ulendo wawo wotsiriza.
Oyendetsa zosangalatsa amasonyeza makhalidwe angapo ofunikira. Nazi zina zowunikira za ATWS zomwe zikudziwitsa za chiwerengero, zojambula bwino komanso khalidwe la alendo oyendayenda:
- Avereji ya msinkhu wa apaulendo apaulendo-36 amawoneka kuti amachepetsa achinyamata kusiyana ndi anthu osayenda.
- Pafupipafupi kutalika kwa ulendo wofewa ndikukula. Mu 2009, chiwerengerocho chinali masiku asanu ndi atatu. Chiwerengero chimenecho chinawonjezeka kufika masiku khumi mu 2012.
- Zolemba zina ndi maulendo amapempha alendo oyenda. Zina mwazo ndi National Geographic, National Geographic Traveler ndi Men's Health. Mabuku osasinthasintha koma mabuku otchuka amadziwika ndi azimayi komanso azimayi.
- Chidwi cha zofewa zimapitirizabe kukula. Oposa theka la anthu oyenda nawo pa ATWS adanena kuti akukonzekera kuchita ntchito yofewa paulendo wawo wotsatira.
- Oyendetsa maulendo akufunsidwa mu malo oyendayenda opitako. Anthu makumi asanu ndi anayi mphambu asanu mwa anthu 100 alionse a ATWS adanena kuti akukonzekera kugwiritsa ntchito woyendayenda paulendo wawo wotsatira ulendo wobwerera. Izi zikufanizira ndi 31 peresenti ya anthu osakhala alendo.
- Zolinga zamagulu ndizofunika kwambiri paulendo woyendayenda. Oyendayenda amadzidzimadzi amakonza ulendo wawo ndi kufufuza pa intaneti, kutumiza zithunzi ndikupempha malangizo kwa abwenzi ndi abambo. Mwachitsanzo, chiwerengero cha anthu omwe amagwiritsa ntchito Facebook chawonjezeka kwambiri kuposa chaka cha 2009. YouTube, Google + ndi Twitter zimagwiritsidwanso ntchito ndi apaulendo othawa.
- Pafupifupi kutalika kwa ulendo wopita ulendo waulendo ndi masiku khumi.
- Ambiri (57 peresenti) apaulendo oyendayenda ndi amuna.
- Anthu makumi asanu ndi awiri mphambu asanu ndi awiri mwa anthu 100 alionse omwe ali paulendo amaulendo amakhala ndi digiri ya zaka 4 za koleji.
- Apaulendo apaulendo ndi oyenda padziko lonse. Pafupifupi 71 peresenti ya iwo amakhala ndi pasipoti.
- Kukongola kwachilengedwe, zochitika zosiyanasiyana ndi nyengo ndizoika patsogolo pa malo oyambirira ndi alendo oyendayenda pamene akusankha kupita. Mosiyana ndi zimenezi, oyendayenda omwe sali oyendayenda amawerengera pafupi ndi abwenzi ndi abambo monga chofunikira kwambiri posankha malo omwe akupita.
Kugwiritsira ntchito ATMS Data mu Business Business
Deta mu ATMS ikhoza kukhala chida chothandizira choyendayenda komanso akatswiri oyendayenda. Malo ogwira ntchito pofuna kulimbikitsa kapena kukhazikitsa maulendo apamwamba oyendayenda adzapeza kuti deta ili yothandiza kwambiri. Oyendetsa maulendo angagwiritsenso ntchito ATMS kuti akwaniritse zolinga, zolinga ndi zolinga za woyendayenda.
Zindikirani kuti ATMS ikulongosola kuti kuwonjezeka kwa ulendo waulendo kuchokera kumsika wamakono a kumpoto kwa America, South America ndi Europe kudzakhala padera m'chaka cha 2020. Koma panthaŵi imeneyo, mayendedwe oyendayenda oyendayenda monga China, India ndi South Korea> adzalenga bwino kusiyana kwake.