Kukhala pamwamba pa msika wa zaka chikwi
Modzidabwa kuti zimakhala bwanji kuthamanga kampani yapadziko lonse ya alendo? Ife tinatero. Choncho, tinakhala pansi ndi Casper Urhammer, mkulu wa bungwe la Contiki Vacations. Kampaniyi ndi gawo la Travel Corporation, banja la ma brand omwe akuphatikizaponso Insight Vacations, Trafalgar, The Red Carnation Hotel Collection ndi Uniworld Boutique River Cruise Collection. Contiki amagwiritsa ntchito maulendo oyendera alendo oyenda 18-35.
Asanayambe kugwira ntchitoyi mu September 2014, Urhammer anali mkulu wa Groupon Australia ndi New Zealand komanso woyambitsa gulu la Groupon Denmark.
Iye ndi woyendayenda padziko lapansi, khalidwe lomwe mosakayikira likugwiritsidwa ntchito mu gig yake yamakono. Iye akukhala kuzungulira dziko lonse lapansi, akuyambitsa bizinesi muzitsulo zamakono. Ndipo mzimu wa Urhammer (iye ndi wokongola skydiver) umamupatsa iye chinthu chofanana ndi chiwonetsero cha zaka chikwi iye akuimbidwa kuti afike.
Wakubadwira ndi kubadwira ku Denmark, Urhammer ali ndi bizinesi yamalonda mu malamulo apadziko lonse. Iye amakhala ku Geneva koma analankhula ndi About.com pa likulu la Travel Corp. ku Anaheim, CA.
Contiki's credo ndi #NOREGRETS. Ndi filosofi yomwe imagwira ntchito kwa Urhammer.
Q: Simunakhalepo pantchito nthawi yaitali. Kodi mumawona zotani?
A: Iri ndi bizinesi yabwino kwambiri. Palibe chophwanyika. Palibe chomwe chiyenera kukhazikitsidwa. Ife tikuchita bwino. Timatenga chinachake mudziko labwino kwambiri ndikuonetsetsa kuti chikukula. Tili ndi mwayi wokhala ndi chiwerengero chomwe timachita. Aliyense akuyankhula za zikwizikwi masiku awa. Takhala tikugwira nawo ntchito nyengo isanafike.
Ife takhala tikuchita izi kwa zaka 53. Ntchito yathu monga gulu ndi kuwatchinga, kuwathandiza mpaka atakwanitse zaka 35, ndiyeno kuwapereka iwo ku makina ena. Ndizofunika kwambiri kuti mukhale oyenera.
Q: Kodi maziko anu mu chipangizo chamakono amakuthandizani?
A: Kuphedwa ndi kutulutsa kwa mankhwala ndizovuta kwambiri, koma zabwino kwambiri.
Pali luso komanso nzeru zambiri mu kampaniyi. Pali mgwirizanowu ndithu, pokhala mbali ya kampani yaikulu yomwe ili ndi mndandanda wamtengo wapatali. Anthu amabwera kukagwira ntchito ku Travel Corporation ndikukhala moyo wonse.
Zinthu zonse zomwe ndimabweretsa kuchokera ku digito, ndizomasulira kuti zikhale zogwirizana ndi izi. Tikuyang'ana zinthu monga zida zomwe Zakachikwi zimagwiritsa ntchito. Chirichonse chomwe tikuchita ndi ocheperapo ndalama. Takhala ndi webusaiti yomweyi kwa zaka zisanu ndi zitatu. Ife tikubwezeretsanso izo. Tachita zofufuza zambiri momwe tingasinthire. Tidzakhala kosavuta kuti anthu afufuze ngati Contiki ndi yabwino kwa iwo. Ife tikusintha kwathunthu teknoloji. Idzatuluka kumayambiriro kumayambiriro kwa chaka cha 2016.
Q: Zaka 1,000 Zimapanga chilichonse pa mafoni awo masiku ano, sichoncho?
A: Inde ndichifukwa chake tikupanga mafoni oyambirira. Ndi zophweka kwambiri kupanga zinthu zazikulu pa makanema omwe amachititsa zosiyana. Timatsitsimutsanso App. Adzakhala chakudya chatsopano, mutha kukambirana kale, pambuyo komanso paulendo ndi oyenda nawo. Mukhoza kukambirana ndi anthu omwe angakhale paulendo wanu womwewo. Muli ndi mwayi woyendayenda, mudzadziwa nyengo. Cholinga chachikulu chidzakhala kukhala okhudzana ndi omwe mukuyenda nawo.
Q: Bwanji za oyendayenda omwe ali aang'ono kuposa zaka zikwizikwi? Kodi mukuyembekezera zomwe zikuwathandiza?
A: Sizongokhala pafupi zaka zikwizikwi. Gen Y akubwera kuzungulira ngodya. Choncho tifunika kutsimikiza kuti nsanjayi idzakhala zaka zisanu kapena khumi. Koma iyenso iyenera kukhala yowopsya komanso yosasinthika mokwanira kuti ipeze zomwe mbadwo wotsatira udzafunire. Panthawi iyi, ndilibe chitsimikizo chomwe chingakhale.
Q: Kodi njira zamalonda zasinthira bwanji kuti zifike kwa makasitomala omwe angathe?
A: Masiku omwe mungayankhepo papepala ndikudikirira foni kuti imveke zatha. Ndizomwemonso masiku omwe mungatumize timabuku. Tikuchita malonda ogulitsidwa. Timapereka zokhutira. Timagwira ntchito ndi anthu otchuka monga wotchuka Inu Tubers. Chaka chatha tinagwira ntchito limodzi ndi nyenyezi imodzi kuchokera ku Game of Thrones kuti tifotokoze nkhani pavidiyo ndipo tagawira kanema.
Izi zimakhutira zomwe achinyamata angathe kuzigwirizana. Ndi njira yosangalatsa kuti achinyamata adziwe za ife. Zimapangitsa kukhala ndi chidaliro. Ndimo momwe timagulitsira katundu wathu lero.
Q: Ndiye mukunena kuti malonda achikhalidwe samagwirira ntchito kwa inu?
A: Timakhudzidwa ndi zomwe timachita komanso zomwe zingakhale zopangidwa ndi ogwiritsa ntchito. Makanema, mavidiyo, nyimbo. Ndi malo osangalatsa kwambiri. Kugawa kumene timapeza pazimenezi ndizosangalatsa. Mwachitsanzo, timachita chinachake kamodzi pachaka chotchedwa Ulendo Woyendayenda. Timatenga otchuka khumi omwe mumadziwika nawo ndi Tubers. Ena a iwo ali ndi otsatira ambiri. Maganizo a miliyoni imodzi pa YouTube ndi ofanana ndi ma TV pa Bravo. Ndikugawidwa kwakukulu.
Timatenga otsogolera padziko lonse lapansi. Timawapatsa zochitika zosangalatsa. Amalemba mavidiyo ndipo timapeza maulendo awiri a mawonedwe. Ndiyo njira yathu yofikira anthu ndikufotokozera nkhani ya Contiki.
Q: Ndi zinthu zina ziti zomwe mumapanga?
A: Timapanga pachaka, mavidiyo 20-25. Tikugwira ntchito ndi anyamata okondweretsa omwe ali ndi show pa MTV. Icho chimatchedwa Moyo Wosungidwa . Ndi zinthu 100 zomwe muyenera kuchita musanamwalire. Iwo adasewera basketball ndi Obama. Tinakonzeratu kuti akhale ndi mowa ndi Prince Harry ku London. Ndi zomwe TV ikuwonetsa, anyamata achikulire ndi chilakolako cha moyo. Ndilo chizindikiro chokwanira chokwanira kwa ife. Tinawatenga kuzungulira Ulaya ndi opambana mpikisano wotchedwa The Epic Bucket List. Tili ndi zikalata zambirimbiri.
Ife tinadutsa mu Igupto ndi Europe. Tidakhala ndi mwayi wapadera wopatsa achinyamata achinyamata nthawi ya moyo wawo. Tangoganizani kutenga anthu asanu paulendo wawo wamaloto ndi ankhondo awo omwe amawawonera pa TV. Kwa ife, ndizo malonda abwino. Kuwonjezera apo tinatha ndi kanema yayikulu panjira. Mavidiyo amenewo ali pa njira yathu ya YouTube, ili pa njira zowononga. Timagwiritsa ntchito ndalama zambiri kuti tizilumikize, ndikuzikakamiza ogula kudzera mu njira zosiyanasiyana. Timagwiritsa ntchito ndalama zambiri zogulitsa pazinthu.
Q: Ndi mtundu wotani wa malonda? Kodi muli ndi njira yochiwerengera?
Yankho: Zowerengera masiku awa ndi za masamu. Ngati muwonetsa mavidiyo ambiriwa, mukudziwa kuti ndi angati omwe akudutsa pa webusaitiyi. Zonse ndi masamu. Ndizo malonda a 2015. Koma sitigwiritsa ntchito luso lamakono chifukwa cha teknoloji yokha. Zonse zimapatsa anthu kumvetsa bwino Contiki.
Q: Kotero simukugula malonda mumagazini panonso?
A: Ngati mukutanthauza malonda mu maulendo oyendayenda, sitikuchita zambiri. Tili ogulitsa kwambiri komanso pa intaneti. Zojambula mungathe kumatula kuti mufike pa webusaiti yathu. Komabe, timabuku ting'onoting'ono ndizochikhalidwe chathu. Iwo akadali ndi mtengo wambiri kwa ife. Avareji ya usinkhu wathu wamakono ku US ndi 27. Pa nthawi imeneyo m'moyo wawo, pamene amapita ndi ife, mwina ndi ndalama zambiri zomwe apanga. Kabukuka ndikutsimikiza kuti zomwe akuchita ndi ndalama ndi zothandiza. Adzasonyeza anzawo ndi kukambirana, kulemba. Kabukuka ndi kofunika kwambiri. Tiyenera kukhala pa mpira ndi chaka chilichonse.
Q: Tipatseni ife kuzindikira momwe ntchito za Contiki ziriri.
A: Tili ndi maiko m'mayiko 55. Tili ndi magulu ogulitsa asanu ndi awiri. Tili ndi magulu a digito, magetsi ndi magulu opanga ntchito. Mauthenga onse a bizinesi kwa oyang'anira madera ndi a pulezidenti ndiyeno kwa ine ndekha. Ndili ndi anthu anzeru kwambiri omwe ali ndi luso pa zomwe akuchita. Ndithudi ndi bizinesi yapadziko lonse. Ndimakhala ku Geneva ndikuyenda masiku 200 pachaka. Kumapeto kwa ntchito ya ku Ulaya, America akuwuka. Ndipo pamene Amerika ikugona, Australia imadzuka. Zonsezi zikugwira bwino kwambiri. Chaka ndi chaka, ife tiri okwana eyiti pa zana, tikukangana ndi zisanu ndi zinayi peresenti. Ponena za nambala, ndizofunikira.
Q: Kodi Zakachikwi ziri kuti masiku ano?
A: Tili ndi pulogalamu yotchedwa Japan Yopanda. Zomwe zapeza kutchuka monga iwe sungakhulupirire izo. Ndi malo otentha kwa zaka zikwizikwi. Muyenera kuyendera kumeneko ndipo tili ndi pulogalamu yabwino.
Kuyenda ndi kuyenda panyanja ndi kotchuka kwambiri kwa ife. Tinayendayenda ku Ulaya ndi ku Asia, ndipo ndinayamba ulendo wopita ku Croatia. Zinali zabwino kuona Masewera a Zikachisi ndikuwona dolphins akudumpha mozungulira m'madzi. Tili ndi ngalawa khumi zomwe timakonza pamenepo. Iwo ali omasuka kwambiri ndipo amagwira anthu okwana makumi asanu kapena asanu.
Q: Contiki adayambitsa ndondomeko yoyendera maulendo chaka chatha. Kodi izi zikupambana?
A: Ndi zabwino kwambiri. Chimene tinkalimbana nazo kale ndizosiyana. Sitikufuna kuti tilembedwe gawo limodzi chifukwa tili ndi maulendo 300. Mafilimu Oyendayenda ndi njira yabwino kuti tifotokozere izo. Zatithandizira ife kudziyika tokha. Mitundu ina ndi yotchuka kwambiri kuposa ena. Kupita Nkhanza ndi Mphamvu Zambiri ndi zitsanzo ziwiri. Koma sikuti aliyense amafuna kudzuka m'mawa kwambiri ndikukhala mochedwa usiku. Anthu amafuna zinthu zosiyana. Ndi chifukwa chake Machitidwe Oyendayenda adayambitsidwa.
Q: Nanga bwanji maulendo atsopano? Kodi nkofunika kuti ukhale nawo?
A: Sitikubwera ndi zinthu zambiri zatsopano. Zina mwa maulendo ameneĊµa sizinasinthe kuyambira kumayambiriro kwa zaka za m'ma 80. Iwo amachita kale zinthu zabwino. Amapita kumalo abwino. Tili ndi mwayi ndipo timadalitsidwa. Tili ndi zovuta zambiri. Tagwira ntchito ndi anzanga ena kuyambira kampaniyo itayamba. Nthawi zina ndilo banja lachiwiri kapena lachitatu la banja limodzi lomwe likugwira ntchito ndi ife. Tili ndi maubwenzi amphamvu kwambiri, makamaka ku Ulaya. Ndiyo pulogalamu yathu yakale kwambiri komanso yaikulu. Sungathe kumenyedwa.
Q: Kotero, zinthu zomwe azaka 18-35 akuzifuna sizinasinthe mu theka la zana?
A: Zoonadi iwo ali. Koma Nsanja ya Eiffel ikadali yabwino. Timapita kumalo otchuka kuti tikaone zochitika zodziwika. Izo zikugwirabe ntchito. Tikhoza kusintha malo ena odyera mumsewu ndikuchigulitsa mosiyana. Zina mwa zosankhazo zasintha. Sitinayende zaka makumi asanu zapitazo. Ife tasinthadi ndithu. Koma maziko a zomwe timachita ndi zomwe tikuwona zakhala zikufanana. Mchitidwe wa anthu, zosangalatsa ndi zochitika zimakhala zofanana.
Q: Kodi Aurope akufuna kuwona zinthu zomwezo monga North America?
A: Dziko likukhala malo ochepa. Kwa woyenda, izi zimabweretsa mwayi wokhala ndi zinthu zomwe zaka zambiri zapitazo zinali zovuta kwambiri. Tinayamba kupita ku Ulaya. Ndicho maziko a Contiki. Koma lero, tilinso ndi maulendo ozungulira Asia. Mukhoza kupita pachilumba ku Thailand. Tili ndi maulendo ku Latin America. Posachedwapa, ndinali ku Peru . Ndinachita Inca Trail kupita Machu Picchu. Chaka chino, tapatsidwa chilolezo kuti tichite njira yotchedwa Inca Trail.
Q: Tiuzeni za njira ya Inca.
A: Ndizovuta. Ndi zomwe mungayembekezere. Ndinachita zomwezo tsiku limodzi. Pamene mukuyenda mu Inka Trail, mumakonda kuchita magulu. Pali zinyama zambiri. Amakumva iwe ukubwera ndipo amabisala. Ndinaganiza zoyendetsa njirayo. Ndinatha kusamukira mofulumira moti zinyama zinalibe mwayi wobisala. Ndinawona zinthu zodabwitsa kwambiri. Mbalame zomwe simungathe kuziganizira. Ndinaona zimbalangondo zofiira zikuima. Inu mumangothamanga kuzungulira iwo. Ndinawona raccoons wofiira. Imeneyi inali njira yabwino yodziwira.
Q: Zikuwoneka ngati mukuyesera kuti muzitha kuyendera maulendo ambiri.
A: Nthawi iliyonse yomwe ndingathe, ndimalowa pa ulendo. Ndikofunika kwambiri kuti muyambe kuyendana ndi oyendayenda zaka makumi awiri. Ndimawauza anthu kuti ndine ndani. Kawirikawiri amafunitsitsa tsiku loyamba kapena ayi. Koma patatha tsiku sankasamala. Ndipita ku bar ndi kukonza zakumwa ndipo nthawi zina anthu amabwera kukakambirana. Ndi nthawi yabwino.
Q: Kodi mwaphunzira zambiri pokumana ndi makasitomala anu?
A: Inde, ndipo adayamba tsiku langa loyamba pantchito. Ndinayendera ulendo ku London ndikuyenda nawo masiku angapo. Ndinakumana ndi mtsikana wokongola wa ku Arizona. Iye anali kwenikweni munthu woyamba yemwe ine ndinayankhula naye. Ndinamufunsa chimene chinamuchititsa kuti ayende ulendo. Anandiuza kuti, 'Casper, ndine woyamba m'banja mwathu kuchoka ku America. Ndinali ndi chikhumbo chofuna kutenga ulendowu. Sizinali zophweka chifukwa sindichokera ku banja lolemera. Ndimagwira ntchito pamsewu wamsewu ndipo ndakhala ndikugwiritsa ntchito ndalama zanga ndikuyika zonse zomwe ndingathe. Zinanditengera zaka zinayi. Ndinadya kwambiri sitima yapansi panthaka ndikupeza mapaundi angapo. Koma ndinapanga. '
Kodi mungaganize momwe zinalili modzichepetsa? Nthawi zonse ndimusunga m'maganizo mwanga. Kukhala ndi icho monga chochitika choyambirira kwenikweni chinali mphatso. Udindo wanga waukulu ndikuonetsetsa kuti munthu aliyense woyenda paulendo amapeza nthawi ya moyo wake.
Q: Nanga bwanji kubwereza ndi kugulitsa gulu?
A: Zimakhala zovuta kwambiri. Koma makamaka timawona anthu akuyenda okha. Zoposa theka la bizinesi, makamaka. Ndicho chida changwiro cha izo. Zimalimbikitsa gululo kumverera pamene muli paulendo. Aliyense akhoza kukhala ndi nthawi yabwino, kaya mupite monga banja kapena nokha. Ponena za chiwerengero chathu, pali zochepa zachilengedwe kubwereza bizinesi. Pali gawo la izo. Tingafune kuwonjezera.
Timapeza kuti nthawi yoyamba kapena oyendetsa nthawi yachiwiri amabwera kwa ife ndikupeza chidaliro. Timawaphunzitsa kuti akhale oyendayenda. Mwinanso nthawi yachitatu kapena yachinai, iwo azipita okha. Nthawi zina amapanga maulendo oyendayenda nthawi zonse pa ulendo wa Contiki.
Ulendo wathu sukula kwambiri. Kupikisana kwakukulu kudzakhala katsopano. Filosofi yomwe ine ndikufuna kuti ndibweretse ndi lingaliro lomwe ndimatcha loyambira lokondweretsa. Mukufuna kuonetsetsa kuti mfundo zanu zonse zogwira ntchito ziri pamwamba pazomwe zimayambira. Uber ndi zabwino kwambiri ndi zimenezo. Pamene galimoto ikubwera ili yoyera. Dalaivala amanyamula suti. Iye amakusamalirani bwino. Amakutumizirani risiti kudzera imelo. Mfundo zogwira izo zonse ndi zabwino.
Tili ndi zolemba zambiri, monga webusaiti yathu ndi App; malo oyitanira, oyang'anira oyendayenda. Tiyenera kukhala pamwamba pazoyambira pa zonsezi. Tiyenera kupeza mfundo zomwe tingagwe pansi ndikutikonzekera zinthu. Mwachitsanzo, tapeza kuti malo omwe timayendera maulendo athu ku London si abwino. Izo sizikutanthauza chizindikiro. Kotero, ife tikusintha zinthu. Tikufuna kukhala a Red Bull, Apple kapena Go Pro a malonda. Kupatula pa matekinoloje timatsitsimutsa chizindikiro chathu kuti nthawi iliyonse yomwe mumagwirizanitsa ndi mtundu wathu, iyenera kukhala yosangalatsa.
Q: Kodi mukukonzekera kufotokozera anthu ena oyendayenda pakagulitsa Contiki?
A: Nthawi zonse timayang'ana ochita malonda ambiri. Timakonza malonda. Onse consortia timagwira nawo ntchito mwanjira ina. Wamng'ono kapena wamkulu, ndili ndi chidwi kwa onsewa. Iwo ndi ofunika kwambiri kwa ife. Ndikufuna kutsimikiza kuti tikhale pafupi nawo ndikuwathandiza. Msika wathu wa ku America wakhala wawukulu kuposa lero ndipo tikufuna kubwezeretsanso bizinesiyo.
Tili ndi ndondomeko zowathandiza kuti azimayiwa azimvetsetse za Contiki. Pakali pano tikudalira gulu lathu labwino la ogulitsa malonda. Sitingathe kufika kwa aliyense. Anthu ena amayenera kutifikira. Agent akhoza kubwera kwa ife ndipo tidzawauza zoyenera kuchita. Awo amene akufuna kugwira ntchito ndi zikwizikwi, timawakumbatira. Ena amalonda opambana kwambiri ali mu makumi asanu ndi makumi asanu ndi makumi asanu ndi limodzi. Ndangokumana ndi othandizira omwe agulitsa zaka zoposa 100 za Contiki chaka mpaka lero. Tangoganizirani ma komiti awo. Sizitsika mtengo.