Mitundu 8 Yambiri ya Mowa

Mabomba a ku India Akuyesera Pa Ulendo Wokacheza ku India

Makampani opanga mowa amwenye akuwonjezeka, ndipo kukula kwa chaka cha 10% kudzayembekezeredwa m'zaka zikubwerazi, ndipo ulendo wokafika ku India sudzakhala wangwiro popanda kuyesa ena mwa zakumwa zapamwamba za Indian zomwe amapereka.

Mowa unatulutsidwa ku India ndi a British, omwe potsirizira pake anayambitsa brewery yomwe inapanga mowa woyamba wa Asia - wotchedwa Lion wotchedwa Lion. Komabe, masiku ano, lager ndi mtundu wambiri wa mowa umene umapezeka ku India. Zimabwera mu mphamvu ziwiri - zofatsa (pafupifupi 5% mowa) ndi amphamvu kwambiri (mowa 6-8%). Malinga ndi malowa, botolo lalikulu la mowa 650 la mowa lidzakudyerani makilomita 100 pa sitolo ya zakumwa zoledzeretsa, komanso kawiri kapena katatu kamodzi ku bar.

Ngakhale makina apadziko lonse monga Othandiza, Tuborg, Carlsberg, Heineken ndi Budweiser alipo ndipo akukula mofulumira ku India, nkhaniyi imangoganizira za mitundu yosiyanasiyana ya mowa.

Wowonjezera wamkulu wa mowa ku India ndi United-based British Breweries, yomwe imapanga Kingfisher ndi Kalyani Black Label. Kampani ikulamulira pafupifupi theka la msika. SABMiller wamkulu (yemwe tsopano ndi Anheuser-Busch InBev) adalowa mumsika wa Indian mu 2000. Mu 2001, unapeza Mysore Breweries (yomwe imapangitsa Knock Out mowa), wotsatiridwa ndi mafuta a Shaw Wallace a Royal Challenge ndi Haywards 5000 mu 2003. Ndilo lachiwiri Wopanga mowa wamkulu ku India, ndi gawo la msika wa pafupifupi 25%.

Chochititsa chidwi kwambiri ndi kukwera kwa njuchi zamakono ku India. Zikuyembekezeka kuti zikhale zofunikira kwambiri mtsogolo ndi osewera atsopano ambiri akulowa msika. Ngati muli ndi chidwi ndi njuchi za ku India, onani ma microbreweries ku Mumbai.

• 01 a 08

  Kingfisher

  Kingfisher, "King of Good Times", ndiwa India omwe amadziwika kwambiri komanso omwe amapezeka mowa kwambiri. Dzina lake limagwirizanitsidwa ndi masewera, mafashoni, ngakhalenso ndege. Chizindikirocho chinayambika ku India mu 1978 ndipo chiri ndi gawo lalikulu la msika pafupifupi 40%, ngakhale izi zatsika ndi 4,3% m'zaka zaposachedwapa malingana ndi kafukufuku wamsika. Mowa wokha ndi kulawa kosavuta, kumwa mowa mophweka kwambiri. Zimapita pansi bwino - ngati sizingakhale bwino pang'ono nthawi zina! Mzinda wotchuka wa Kingfisher Strong, womwe uli ndi pafupifupi 8% mowa mwauchidakwa, umatsogolera msika wa mowa wa Indian. Zili ndi zokoma zambiri kuposa nthawi ya Kingfisher Premium, yomwe ili ndi 4.8% mowa. Kusiyana kwina ndi Kingfisher Blue, wogulitsidwa pa achinyamata ndi ofunika. Ichi ndi mowa wamphamvu ndi pafupifupi 8% mowa koma umakhala ndi madzi ozizira kwambiri. Wosiyana ndi Kingfisher Ultra wathunthu, wopangidwa kuchokera ku zinthu zogulitsidwa, ndilo chizindikiro chatsopano chogulitsidwa pamsika.

• 02 a 08

  Haywards

  Mtengo wa Beers wa Haywards ndi wodziwika bwino kwambiri chifukwa cha zivomezi zake za Haywards 5,000 zamphamvu, zomwe zili ndi mowa 7%. Chizindikirocho chinayambika mu 1974, ndi mowa wa Haywards 2000 wofatsa, monga kuwonjezera kwa mtundu wotchuka wa zakumwa za Haywards (umene unayambira kumayambiriro kwa zaka za m'ma 1900). Haywards 5000 anagulitsidwa msika mu 1978. Posachedwa, mu 2015, SABMiller anayambitsa bizinesi ya Haywards 5000 BOLD yomwe yaswedwa kwa maola makumi asanu ndi awiri (48) kutalika ndipo ili ndi kukoma kwathunthu. Haywards amapanganso Haywards 10000 amphamvu kwambiri. Haywards ali ndi gawo la msika pafupifupi 11%, ndipo amadya kwambiri ku Rajasthan, Punjab, Haryana, Madhya Pradesh, ndi Chattisgarh.

  Chakudya cha Haywards chinayambitsidwa ndi Britisher Sir Anthony Hayward, ndipo zidzukulu zake ziwiri zimayendetsa bwinja bedi ndi kadzutsa ku South Goa. Chipindachi chimapereka Haywards 5000, ndithudi. Ndipo pali mowa waufulu kwa aliyense yemwe angakhoze kumenyetsa chikwama chakumwa.

• 03 a 08

  Godfather

  Godfather ndi chizindikiro cha mowa wa Devans Modern Breweries Limited, kampani yomwe imayamba kugwira ntchito ku Jammu mu 1961. Mowa umabwera mu mitundu itatu - Wamphamvu (7.5% oledzera), Ngongole (5% ya mowa) ndi Lite (4.5 % zakumwa mowa). Chomwe chiri chosiyana ndi mowa wa mulungu ndi mtundu wake wautali, womwe umatenga masiku 25, mosiyana ndi masiku 12-15. Izi zimapereka thupi ndi kukoma kwatsopano. Mudzapeza kuti Godfather Lager ndi Lite mowa ndizowawa kwambiri kuposa zida zina monga Kingfisher Premium.

  Godfather wakhala mtundu wa mowa wochuluka mofulumira kwambiri ku India m'zaka zaposachedwa chifukwa cha kukwezedwa kwa mitundu yosiyanasiyana, ndipo makamaka wotchuka ndi achinyamata. Amagwiritsidwa ntchito kumpoto kwa India, kumene kuli malonda pakati pa 20-50%, malingana ndi boma.

• 04 a 08

  Gwetsa

  Kuyambika mu 1984, Knock Out mowa ndi wotchuka makamaka m'madera a Karnataka, Telangana ndi Maharashtra. Cholinga cha mtunduwu ndicho "kukumbukira amuna amphamvu omwe amasonyeza khalidwe lamphamvu". Mowa uwu wa malt umanyamula nkhonya! Lili ndi kukoma kwabwino ndi fungo, mowa wambiri 8%, ndi carbonation yabwino. Mtunduwu uli ndi gawo la msika wa 9% komanso ambiri oledzera ku South India.

• 05 a 08

  Kalyani Black Label

  Kalyani Black Label ndi imodzi mwa zipangizo zakale kwambiri za ku India (ndipo ena adzakuwuzani kuti ndi zakumwa zam'nyamata). Ili ndi chikhalidwe chachithunzi ku West Bengal, komwe idakhazikitsidwa mu 1969. Mowa umatchedwa dzina limodzi la United Breweries 'loyamba lakumwa, kumzinda wa West Bengal wa Kalyani pafupi ndi Kolkata . Amadziwika kudutsa kummawa kwa India komanso Delhi , ndipo amabwera mu mitundu yoyamba (yofatsa) ndi mitundu yamphamvu. Mowa wolimba umafotokozedwa kuti ndi "kosalala, kofiira kwambiri". Zomwe amamwa mowa ndi zopatsa 7.8% ndipo zimakhala zodabwitsa pambuyo pake. Ngati mumakonda mowa wokoma kwambiri, pitani Kalyani.

• 06 ya 08

  Royal Challenge

  Boma la Royal Challenge Premium Lager linayambika mu 1993 ndipo lili ndi mowa pafupifupi 5%. Kuyendetsa mowa kwa mowa kumapangitsa kuti ukhale wosalala ndi kukoma kokoma. Kutsatsa kumayang'ana pa chizindikiro cha mtunduwu ndi mzere, "Ndikukhumba moyo wako unali wosavuta monga Royal Challenge". Si monga flavorsome monga Kalyani Black Label, koma akadali osiyana. SABMiller anayambitsa mowa wamphamvu kwambiri kum'mwera kwa India mu 2011.

• 07 a 08

  Mafumu

  Madera okongola a Goa ndi Mafumu akumwa amayenda limodzi. Mowa uwu, womwe mwamwayi umangoswedwa ndi kugulitsidwa ku boma la Goa, ndiwopambana paulendo uliwonse kumeneko. Mafumu Black Label premium pilsner ndi kulawa kowala kwambiri, mowa, mowa womwe umadziwika chifukwa cha fungo lake la fungo la malt. Zili ndi zakumwa zoledzeretsa zokwana 4.85%, ndipo zimagulitsidwa kwambiri. Botolo laling'ono la 375 ml limangokubwezeretsani pafupi makilomita 50 pamapiri ambiri a m'nyanja, ndi theka ilo ku sitolo ya zakumwa. N'zosadabwitsa kuti Mafumu adakumbukirabe anthu ambiri atatha nthawi ya tchuthi! Masiku ano, anthu okhala ku Mumbai amatha kubwezeretsanso panyumba. Madzi amwa anayambitsidwa mumzinda mu 2015.

• 08 a 08

  Bira 91

  Kusunthira pa mowa wambiri, Bira 91 (chiwerengero cha chiwerengero cha dziko la India) ndi njuchi yatsopano yomwe ikupita kumidzi ku India ndi mphepo yamkuntho. Zomwe zinatulutsidwa mu 2015, zakhala kale ndi dzina la banja pakati pa anthu okonda mowa ndipo ndi mabotolo okwera kwambiri omwe amagulitsa nsomba zambiri mumzinda wamzinda waukulu. Kampaniyo ikufuna kudzaza malire pamsika kuti akhale ndi "mofulumira, wosayenerera, wosangalatsa komanso waulemerero wa mowa". Ndili pakati pa mitundu yambiri ya mowa ndi maiko okwera mtengo.

  Pofuna kudziwa ndi kulenga mowa umene ungagwirizane ndi India palate, woyambitsa kampaniyo anakhala miyezi itatu akuyenda kudutsa ku Ulaya. Bira 91 inayamba ndi mitundu iwiri yovuta kwambiri (ndi mowa wokhutira pansi pa 5%) kuposa mowa wina m'msika wa Indian. Bira 91 White Ale ndiwawopsya kwambiri mowa wa tirigu omwe ali ndi zonunkhira za citrus, pamene Bira 91 Blonde ndi mchere wonyezimira wochuluka kwambiri. Kampaniyo yayambitsa ubwino wamphamvu ndi wowala. Bira 91 Kuwala ndi mowa wambiri wa calorie wothira mowa (4%) kwa ogwiritsira ntchito zaumoyo. Bira 91 Strong ndi mowa wambiri wa tirigu wokhala ndi mowa 7%. Pangano la Bira lofunikanso, kampaniyo inayambitsa popanda pulogalamu ya malonda ndipo idalira kwambiri pakamwa. Mu May 2017, Bira 91 inalembedwa mu Bungwe la United Nations la Beer of the Month Program.